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New Vitality

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New Vitality's Natural Block Sunscreen Formulated by Top Surgeon Dr. Perry Contains Only Two FDA Approved Ingredients That Are Not Absorbed Into Skin

Farmingdale, NY, August 08, 2008 --( Question: When selecting a sunscreen product, what are the two most important things to look for in terms of protection and safety?

Answer: According to Long Island-based New Vitality, one of the nation’s leading manufacturers of vitamins and minerals, herbal supplements, diet and weight loss products and skin and beauty aids, the ideal sunscreen product should have broad spectrum protection against both ultraviolet A and B radiation and be made of the only two FDA approved ingredients, zinc oxide and titanium dioxide, which are not absorbed into the body. This is particularly important to children and pregnant women.

A formula with these key requisites was developed by Dr. Arthur W. Perry; an award-winning, board certified, Harvard trained plastic surgeon with more than 20 years of clinical practice. “In my practice I have seen what overexposure to the sun’s rays can do to a person’s skin,” stated Dr. Perry, “and the risk of cancer and premature aging are right at the top of the list. That’s why I created Natural Block 100% Mineral Sunscreen.”

Unlike so many ordinary sunscreens that may allow ultraviolet light to penetrate, Natural Block 100% Mineral Sunscreen is formulated to reflect the sun’s rays. It protects against UVB rays, the rays that burn your skin; and UVA rays, the rays that penetrate more deeply and damage your DNA. Plus, Natural Block is fortified with Vitamin E, a powerful antioxidant to help protect against ongoing sun damage.

In addition, Dr. Perry’s unique formula also helps prevent thinning skin, brown spots and wrinkles. It is safe for adults and children it actually becomes invisible when applied to the skin and does not leave a sticky residue so it will not clog pores or irritate the skin.

Starting in July 2008, Dr. Perry’s Natural Block 100% Mineral Sunscreen will be available at numerous retail outlets, including drug stores around the US. It also can be ordered directly from the company by calling its toll free number at 1-800-943-6465 of visiting its website: The suggested retail price of this product is $19.95 per bottle.

Dr. Perry has also spent the past couple of years creating and formulating two other proprietary products for New Vitality: DaySkin and NightSkin, both of which are available to customers directly through the company.

About New Vitality
Founded in 1993 by Jon Greenhut, who still serves as company ceo, New Vitality has developed three cornerstones of a successful business that Greenhut states will never change: the company’s dedication to quality, its striving for safety and its commitment to its customers. New Vitality’s pledge for Dr. Perry’s Natural Block 100% Mineral Sunscreen, and all of its other products, is to achieve the highest standards of quality, which requires each product to undergo rigid quality control inspections to ensure the maximum potency, purity and quality, while offering these items at a fair price for all consumers. New Vitality is located at 260 Smith Street, Farmingdale, NY 11735.

For samples of Natural Block Sunscreen, NightSkin or DaySkin please contact Erica Quagliata at Silverman Media&Marketing Group by phone (516) 495-5280 or by E-mail


Media Contacts:
100 Crossways Park Drive West, Suite 100, Woodbury, NY 11797 · Phone: 516-495-5280 · Fax 516-495-5281 ·
Contact Information
New Vitality
Erica Quagliata
516 495-5280

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