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Mobile Learning Proves Successful to Teach Over 100,000 Global Sports Fans


Warrenton, VA, August 09, 2008 --(PR.com)-- Beginning July 1, 2008, the Ewing Marion Kauffman Foundation and Hot Lava Software, Inc. have impacted the way fans learn about sports. The Sports Bytes Competition is a promotion that tests fans’ knowledge of the science behind sports via their mobile phones. Throughout the month of July, the promotion has engaged thousands of users in 6 different cities around the USA as well as dozens of countries around the world. As of August 1st, the promotion has over 100,000 registered users and over 30,000 users who have answered one or more questions about the science behind sports.

The Sports Bytes Competition is a global effort, reaching users worldwide. Hot Lava Software’s Mobile Delivery Tracking System (MDTS) has recorded users from Africa, Asia, Europe, and Canada who have participated in the promotion by learning the science behind sports. Sports Bytes focuses on popular sports through “brain-teaser” questions that allow users to relate science, technology, engineering, and mathematics (STEM) concepts to real world contexts. Questions involving baseball will challenge the user to determine whether a professional batter can decide to swing, literally, in a blink of an eye. Other featured sports are soccer, cycling and swimming, which provide practical application to STEM concepts.

During the summer months, Sports Bytes is featured live at select professional baseball clubs; the Frederick Keys, Bowie Baysox, Aberdeen IronBirds, Kansas City T-Bones, and the Delmarva Shorebirds, along with the D.C. United soccer team. Fans who text the correct answer to the nightly question could win autographed team merchandise, food vouchers, mascot bobble-head dolls, and even the chance to throw a first pitch at a future game. Fans playing outside of the stadiums can win free downloadable wallpaper of the Baltimore Oriole’s star, Garret Olsen, for their mobile phone.

To participate in the Sports Bytes Competition right now, text your answer to the question below to 83960.

Which ball has more drag?

Text "sporta" for rough ball to 83960
Text "sportb" for smooth ball to 83960

Participate in the global Sports Bytes Competition and join over 100,000 people worldwide who have tested their knowledge of the science behind sports.

About Hot Lava Software, Inc.

Hot Lava Software, Inc. is the leading provider of mobile authoring, publishing, delivery and tracking solutions. Using Hot Lava Software's content development and publishing system (LMA) integrated with the Hot Lava Mobile Delivery and Tracking SystemTM (MDTS) allows organizations to have the tools and knowledge needed to launch and track mobile initiatives faster, with more cost efficiency. Hot Lava Software provides mobile content solutions and design, as well as authoring and publishing solutions to corporations, governments and universities around the world. More information is available at www.hotlavasoftware.com.

About the Ewing Marion Kauffman Foundation

The Ewing Marion Kauffman Foundation is a private nonpartisan foundation that works to harness the power of entrepreneurship and innovation to grow economies and improve human welfare. Through its research and other initiatives, the Kauffman Foundation aims to open young people's eyes to the possibility of entrepreneurship, promote entrepreneurship education, raise awareness of entrepreneurship-friendly policies, and find alternative pathways for the commercialization of new knowledge and technologies. It also works to prepare students to be innovators, entrepreneurs and skilled workers in the 21st century economy through initiatives designed to improve learning in math, engineering, science and technology. Founded by late entrepreneur and philanthropist Ewing Marion Kauffman, the Foundation is based in Kansas City, Mo. More information is available at www.kauffman.org.

Contacts:

Joy Torchia, Ewing Marion Kauffman Foundation
816-932-1045

Heather A. Katz, Ph.D., Hot Lava Software, Inc.
540-428-2988

Barbara Walls, Hot Lava Software, Inc.
540-428-2988

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Contact Information
Hot Lava Software Inc
Laisa Bernard
540-428-2988
Contact
http://www.hotlavasoftware.com

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