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Printerland Celebrates Success of Demonstration Centre

VAR Printerland has revealed it has reached a landmark 1000 visitors to its demonstration centre and A3 sales have seen a tenfold increase.

Manchester, United Kingdom, August 10, 2008 --( Printerland, the UK's largest independent value added printer reseller, is celebrating reaching dual milestones. It has had its 1000th customer through the doors of its printer demonstration centre and A3 sales have seen a tenfold increase.

The demonstration centre, housing an extensive range of printers, allows Printerland to assist customers in finding the most suitable product. Importantly, it offers an opportunity for Printerland staff to interact face to face with customers.

Carl Barron, demonstration centre manager of Printerland, says it is important for customers to see first hand a printer's capability. "A customer is generally interested in the print quality, the speed of print operations, and the noise the printer makes. By seeing the printer in action customers are reassured of the quality and are more confident in their purchase," he explains.

After visiting the demonstration centre, Printerland's 1000th customer Tony MacCormack, enthused, "The demonstration centre allowed a comparison between one printer and another. There was a plethora of choice and a vast range of quality printers on show.

"The room was extremely practical and I could see the machines working rather than just buying off the shelf or web. This is the sixth machine we have bought from Printerland and we wouldn't go anywhere else."

Meanwhile, high-end A3 printer sales have benefitted from the successful introduction of the demonstration centre. Since its opening last year sales of the A3 machines have increased by a factor of ten.

Printerland operates one of the few printer sales and demonstration centres in the North West. To find out more or to book an appointment, contact Printerland on 0845 130 1992, email or visit


Established in 1993, Printerland has built up substantial revenues allowing it to maintain a large stock holding. By concentrating on matching customer needs and utilising economies of scale Printerland passes on lower costs to customers.

Partnerships with major manufacturers allow Printerland to offer a huge range of printers from well known brands such as Xerox, Oki, HP, Brother, Lexmark, Epson, Samsung and Canon. In addition, manufacturer backing gives continual access to product training and support, leading to skilled, motivated sales staff.

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Samantha Woolstencroft

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