“Breathe Easy. Play Hard.” Breathe Easy Play Hard’s Dr. Janis Schaeffer Talks About Air Quality & Asthma on CNN

Dr. Janis Schaeffer, renowned pediatric pulmonologist, has created an innovative asthma awareness initiative called Breathe Easy Play Hard (http://www.beph.com/), where she aims to educate, inform and inspire young people, parents, coaches, teachers, peers and physicians to effectively meet the challenges and obstacles presented by asthma.

New York, NY, August 10, 2008 --(PR.com)-- Pediatric pulmonologist Dr. Janis I. Schaeffer, founder of the Breathe Easy Play Hard Foundation, spoke about the chronic condition of asthma and the various air quality factors that may dramatically affect short-term health and athletic performance in a Thursday, June 19, 2008 live interview that aired on Cable News Network (CNN) International.

Visit www.BEPH.com to watch this great interview of Janis Schaeffer on CNN.

The interview with Dr. Schaeffer, a sports and asthma specialist with elite competitive young athletes, was part of a broader CNN news story that served as a run-up to the 2008 Beijing Olympics. Precautions that the Chinese government has been taking to mitigate pollution factors that affect air quality were discussed, along with the training challenges for Olympic athletes with asthma in an expected environment of extreme haze, heat and humidity. Dr. Schaeffer offered tips on what athletes can do to minimize health risks and maximize performance.

In response to a concluding question about the role the Olympics play in inspiring young athletes with asthma, Dr. Schaeffer concluded that the Breathe Easy Play Hard message is that a competitor should always be prepared for the worst, hope for the best—and, from an early age, learn everything there is to know about the opponent, in this case, asthma.

About Breathe Easy Play Hard Foundation (www.BEPH.com.)

Visit their website www.BEPH.com for great resources and literature dedicated to building the teamwork necessary between young people, parents, coaches, teachers, peers and physicians to effectively meet the challenges and obstacles presented by asthma. BEPH has one purpose in mind: Support the goal of being the best you can be with the action that can help make it happen.

BEPH envisions a world where all youth will exercise-with and without asthma-so that they may reap the myriad of health, psychological, and physical benefits it will bring them for the rest of their lives.

BEPH envisions a world where each and every parent, coach, teacher and loved one is better equipped with the easy-to-understand information necessary to help recognize undiagnosed or misdiagnosed young people with asthma.

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Janis Schaeffer, M.D., PC
(516) 488-7575