The Allstate Foundation Funds High School Teen Safe Driving Campaigns; High School Students Are Empowered to Become Smart Driving Activists
Sacramento, CA, August 29, 2013 --(PR.com
)-- Safety Center receives a grant from The Allstate Foundation to fund contests for high schools students to create teen safe driving campaigns reinforcing safe driving attitudes and behavior. Car crashes are the #1 cause of teen fatalities. Contests will provide incentives for teen-to-teen high school campaigns using the power of peer influence to change perceptions about taking risks behind the wheel and helping to make safe, responsible driving behavior become the socially acceptable standard.
During the 2012-2013 school year, Safety Center recognized 18 schools with cash prizes for their teen safe driving campaigns. A unique feature of this contest is having students complete a survey before the start of the campaign and at the end to measure their impact on changing unsafe driving attitudes and behavior. The goal of the month-long campaign is to use interactive activities and positive messaging to reach the entire student body with smart driving messages. Successful campaigns used pledge walls, morning announcements, posters and bumper stickers to reinforce positive perceptions about safe driving behavior. Survey results for contests in 2013 showed an 8.2% reduction in on-campus distracted driving behavior.
The Allstate Foundation grant will fund teen-to-teen safe driving campaign contests in 2013 and 2014, focusing on reducing the use of hand held devices and newly licensed drivers with teen passengers in their vehicles. At www.teensafedrivingcampaign.org, Safety Center is compiling successful youth-led resources to reach students and to gain support from families, the community and public officials for their positive campaign messages. Safety Center will award cash prizes to schools where campaigns show measureable results in changing attitudes and reinforcing teen safe driving decisions. The grant funding will also support public awareness events to educate parents on the importance of their role in developing safe, responsible teen driving behavior.
About Safety Center:
Safety Center Incorporated is a 501(c)(3) not-for-profit organization founded in 1934 whose mission is to reduce injuries and save lives by empowering our community to make positive life changing decisions. For more information, visit www.safetycenter.org.
About The Allstate Foundation
Established in 1952, The Allstate Foundation is an independent, charitable organization made possible by subsidiaries of The Allstate Corporation. Through partnerships with nonprofit organizations across the country, The Allstate Foundation brings the relationships, reputation and resources of Allstate to support innovative and lasting solutions that enhance people's well-being and prosperity. With a focus on teen safe driving and building financial independence for domestic violence survivors, The Allstate Foundation also promotes safe and vital communities; tolerance, inclusion, and diversity; and economic empowerment. Over the last 60 years, the Foundation has contributed nearly $300 million to organizations and projects in communities throughout the nation. For more information, visit www.allstatefoundation.org.