Castleton-on-Hudson, NY, January 29, 2014 --(PR.com
)-- Today Bret Smith
, Managing Principal of HiP
(High-Impact-Prospecting, LLC), announced the agency had reached a new record in content-based B2B lead creation for 2013, with the attainment of just over 478,000 audited leads for leading technology brands and emerging players.
"This milestone is an important indicator of HiP's evolution over the past 5 years from a specialty lead generator and sales prospector to a full-service digital marketing and lead generation agency," said Smith. "After being first offered in early 2013, our ground-breaking B2B content marketing offers, Form ViewersTM and Inbox ImpressionsTM, have driven $1+ million in incremental revenue and are very much on the rise in 2014."
The convergence of HiP's substantial B2B database with its content marketing platform creates very powerful tools. Chief among them is the ability to have full contact data available for every single open and clickthrough resulting from an email marketing campaign, rather than just for form completions.
Says Smith, "HiP clients are using this data to fill the nurture part of their lead gen funnel and to conduct intra-campaign remarketing to increase overall form completions. Further, they are able to populate their own contact databases by classifying contact data by type of engagement. Clients are also redirecting display advertising budget to this much more targeted approach which both identifies early interest and drives increased brand awareness."
Now with more than 40 associates globally, HiP is increasing its headquarters' square footage by over 80% to accommodate continuing rapid growth. Major initiatives in 2014 include the February unveiling of Thought-Leadership-Marketing.net as well as more than a dozen topically-driven content destination sites.
HiP is a New York-based digital marketing agency providing agile, single-vendor and high-outcome B2B lead generation and content marketing services for many technology-centric clients. Key differentiators include ownership of its own email service platform, its own virtual call center, a 70+ million-strong contact database, and a tight-knit team of deeply experienced and creative professionals. Its vertically integrated services include both inbound and outbound content marketing, lead nurture and marketing automation management, integrated email & voice prospecting, social media engagement, trade event enrichment, all forms of content creation, content syndication and more.
HiP is based in New York and has offices in Mountain View, California, Croydon, UK, Sydney, Australia and digital press/mail fulfillment facilities in Shreveport, Louisiana. Its Linked group, Outbound/Inbound Content Marketing, Automation, Lead Generation & Nurture
, has over 3,300 members. The company also more than 30,000 Facebook likes
and 200,000+ Twitter followers