Cheer Channel Secures Tulip® Body Art® as Sponsor for "First Crush"
CCI Adds Lifestyle Accessories Provider to Sponsor Lineup.
Austin, TX, May 31, 2014 --(PR.com)-- Cheer Channel Inc., CCI, the #1 online news and entertainment network for the spirit industry, announced today that Tulip® Body Art®, a brand of iLoveToCreate, a Fresno, California based ceramic and craft company, will sponsor the upcoming season of Secret Diary 3:"First Crush" presented byChassé™.
This is the first season of the Secret Diary franchise to collaborate with Tulip® Body Art®. First Crush will provide an avenue to showcase the diverse and unique array of Tulip® Body Art® designs and product which make self-expression fun as well as a fashionable statement. The unique designs will engage with teens and tweens through product placement, celebrity cast buzz and weekly design contests through a variety of digital and social media platforms. The body art will be worn by the Cheer Channel Superstars of All Stars and special guest cast and will be seen and promoted throughout the show.
"Tulip® Body Art® is more than face paint for a single occasion...it's a lifestyle of personalization and uniqueness," said Valerie Marderosian, Senior Vice President & Chief Creative Officer. "We know that teens love to express their personalities by adding color and design to every part of their life, including clothing, bedroom décor and now their skin. Cheer Channel provides us with a unique means to reach a unique consumer."
Cindy Villarreal, CEO of CCI, said, "We are thrilled to have Tulip® Body Art® as a part of our third season of Secret Diary. They have so many unique glitter and paint options that make the perfect additions to the 'First Crush' set and cast. We are confident that Secret Diary will offer a perfect match for cheerleaders to their products."
"Secret Diary of An American Cheerleader Three: First Crush" is being presented by Chassé™. Additional sponsors for the series includes POWERBows, Cheerleading Dance Music™, Eye Kandy Cosmetics, Longchamps Designs, Tulip® Body Art®, GymCheer USA, CAFlyers, and California Beachwear.
Cheer Channel Inc. will begin production for the third season in Los Angeles in May 2014 with the first episodes to begin airing Memorial Day Weekend. Episodes will air on the Cheer Channel website and digital syndication. In addition, the show will air on the Cheer Channel's DISH satellite network and in various cities through its television distribution deal with FILMON Television Networks. Previous seasons of 'Secret Diary' have exceeded 4,000,000 YouTube views and 20 million households worldwide through both TV and digital syndications.
About CCI:
CCI, a privately held corporation with offices in Texas, serves as the premier entertainment and news network for the millions of athletes and fans of the spirit industry. An interactive, multi-digital online and broadcast destination, CCI provides the latest emerging media technology engaging tweens and teens across the most popular social media platforms. CCI offers access to cheer and dance news, fashion, health and beauty trends, reality programming, celebrity cheerleader profiles, live and taped cheer competitions and branded entertainment for its original webseries and lifestyle content. For more information on Cheer Channel, contactMedia@cheerchannel.com or go to www.cheerchannel.com.
About Tulip® Body Art®:
Tulip® Body Art® lets you celebrate your personal style! This extensive line of cosmetic-grade, hypoallergenic paints, inks, glitters and crystals is designed to make self-expression fun and fashionable. With Tulip® Body Art®, YOU are the work of art! For product information and where to buy Tulip® Body Art® go to www.ilovetocreate.com.
www.cheerchannel.com
This is the first season of the Secret Diary franchise to collaborate with Tulip® Body Art®. First Crush will provide an avenue to showcase the diverse and unique array of Tulip® Body Art® designs and product which make self-expression fun as well as a fashionable statement. The unique designs will engage with teens and tweens through product placement, celebrity cast buzz and weekly design contests through a variety of digital and social media platforms. The body art will be worn by the Cheer Channel Superstars of All Stars and special guest cast and will be seen and promoted throughout the show.
"Tulip® Body Art® is more than face paint for a single occasion...it's a lifestyle of personalization and uniqueness," said Valerie Marderosian, Senior Vice President & Chief Creative Officer. "We know that teens love to express their personalities by adding color and design to every part of their life, including clothing, bedroom décor and now their skin. Cheer Channel provides us with a unique means to reach a unique consumer."
Cindy Villarreal, CEO of CCI, said, "We are thrilled to have Tulip® Body Art® as a part of our third season of Secret Diary. They have so many unique glitter and paint options that make the perfect additions to the 'First Crush' set and cast. We are confident that Secret Diary will offer a perfect match for cheerleaders to their products."
"Secret Diary of An American Cheerleader Three: First Crush" is being presented by Chassé™. Additional sponsors for the series includes POWERBows, Cheerleading Dance Music™, Eye Kandy Cosmetics, Longchamps Designs, Tulip® Body Art®, GymCheer USA, CAFlyers, and California Beachwear.
Cheer Channel Inc. will begin production for the third season in Los Angeles in May 2014 with the first episodes to begin airing Memorial Day Weekend. Episodes will air on the Cheer Channel website and digital syndication. In addition, the show will air on the Cheer Channel's DISH satellite network and in various cities through its television distribution deal with FILMON Television Networks. Previous seasons of 'Secret Diary' have exceeded 4,000,000 YouTube views and 20 million households worldwide through both TV and digital syndications.
About CCI:
CCI, a privately held corporation with offices in Texas, serves as the premier entertainment and news network for the millions of athletes and fans of the spirit industry. An interactive, multi-digital online and broadcast destination, CCI provides the latest emerging media technology engaging tweens and teens across the most popular social media platforms. CCI offers access to cheer and dance news, fashion, health and beauty trends, reality programming, celebrity cheerleader profiles, live and taped cheer competitions and branded entertainment for its original webseries and lifestyle content. For more information on Cheer Channel, contactMedia@cheerchannel.com or go to www.cheerchannel.com.
About Tulip® Body Art®:
Tulip® Body Art® lets you celebrate your personal style! This extensive line of cosmetic-grade, hypoallergenic paints, inks, glitters and crystals is designed to make self-expression fun and fashionable. With Tulip® Body Art®, YOU are the work of art! For product information and where to buy Tulip® Body Art® go to www.ilovetocreate.com.
www.cheerchannel.com
Contact
Cheer Channel Inc
Cindy Villarreal
512-659-2268
Cindy Villarreal
512-659-2268
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