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Cheer Channel, Inc.

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Cheer Channel Announces GymCheer USA as Official Location of "First Crush"

Home of the California Flyers to Support Secret Diary Three.

Austin, TX, May 31, 2014 --(PR.com)-- Cheer Channel Inc., CCI, the #1 online news and entertainment network for the spirit industry, announced Gymcheer USA "Home of the California Flyers" as the official gym location of "Secret Diary of an American Cheerleader, Season Three: First Crush," presented by Chassé. The Gymcheer USA gymnasium was home to the Season One of "Secret Diary" and will be utilized again for the production of Season Three. In addition, the California Flyers will be featured as part of the fictional team in the series. Owner and Coach Shelly Gramatky will play the also role of Coach Easton, head coach of the Tri City All Stars.

Gymcheer USA "Home of the California Flyers," located in Santa Clarita Valley, California, is a training center designed for tumblers, cheerleaders, and instructors and it's curriculum is based upon USASF leveling to develop strong, well-rounded athletes. The California Flyers is an All Star Competitive Cheerleading Program comprised of male and female athletes aged three through adult.

"Cheer Channel is looking forward to continuing our partnership with Gymcheer USA. They have an outstanding venue in Southern California and a diverse team of great athletes who will make a great supporting cast to our cast and superstars. Not to mention Shelly's talent for coaching and organizing large cheerleading events will be a huge help throughout production," said Cindy Villarreal, CEO of CCI.

"We are thrilled to be working with the Cheer Channel again to be the home of 'First Crush' and to be able to share our gym and our athletes with the talented cast and crew of 'Secret Diary.' Our athletes are excited to be a part of the production and it is such great exposure for our athletes, gym, and organization to be working with the Cheer Channel," said Shelly Gramatky, Owner of Gymcheer USA.

"We make every effort with the 'Secret Diary' series to create a realistic environment in terms of All Star cheerleading, using real cheerleaders in the cast wherever possible," said Lance Robbins, Executive Producer of "First Crush." "Having Shelly as a real gym owner actually choreograph and coach our actors and cheerleaders on camera was truly art imitating life."

Chassé is the presenting sponsor for "Secret Diary of an American Cheerleader Season Three: First Crush." Additional sponsors for the series include Eye Kandy Cosmetics, POWERBows, Tulip Body Art, Longchamps Designs, Cheerleading Dance Music and Legitmix, Blingity Bling, Sketchers, and California Beachwear. Executive Producers and creators of the series are Lance H. Robbins and Cindy Villarreal. Episodes will air on the Cheer Channel website and digital syndication. In addition, the show will air on the Cheer Channel's DISH satellite network and in various cities through its television distribution deal with FILMON Television Networks. Previous seasons of "Secret Diary" have exceeded 4,000,000 YouTube views and 20 million households worldwide through both TV and digital syndications.

About Cheer Channel Inc.

CCI, a privately held corporation with offices in Texas, serves as the premier entertainment and news network for the millions of athletes and fans of the spirit industry. An interactive, multi-digital online and broadcast destination, CCI provides the latest emerging media technology engaging tweens and teens across the most popular social media platforms. CCI offers access to cheer and dance news, fashion, health and beauty trends, reality programming, celebrity cheerleader profiles, live and taped cheer competitions and branded entertainment for its original webseries and lifestyle content. For more information on Cheer Channel, contactMedia@cheerchannel.comor go to www.cheerchannel.com.

About Gymcheer USA

Gymcheer USA "Home of the California Flyers," located in Santa Clarita Valley, California, is a training center designed for tumblers, cheerleaders, and instructors and it's curriculum is based upon USASF leveling to develop strong, well-rounded athletes. The California Flyers is an All Star Competitive Cheerleading Program comprised of male and female athletes aged three through adult. For more information, visit www.californiaflyers.org.

www.cheerchannel.com
Contact Information
Cheer Channel Inc
Cindy Villarreal
512-659-2268
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