TFI Envision, Inc. Selected by Standard Motor Products to Develop Campaign to Drive Sales
Long Island City, NY, August 08, 2014 --(PR.com
)-- TFI Envision, Inc. was selected by Standard Motor Products to develop a campaign to drive sales of TechSmart® automotive aftermarket parts.
The Objective: Drive sales of TechSmart automotive aftermarket parts.
The Strategy: TFI Envision was to develop and distribute a compelling continuity offer to counter people working in the automotive aftermarket parts business to drive sales through recommendation.
The Solution: TFI Envision created the Tech Smart “Sell and Score!” Counterperson Challenge 2014 Promotion Campaign. Every 10 TechSmart parts sold earns a counterperson a $25 rebate. Eligible counterpersons registered to participate at www.techsmartparts.com. TFI Envision created a tri-fold scorecard self mailer that the counterperson marks for each TechSmart part they sold. The more TechSmart parts sold the more money they could earn. TFI Envision also created a targeted mailer, targeted print and digital media in publications including: Counterman Magazine, Autoweek, Tire Review and more.
Since 1975, TFI Envision, Inc. of Norwalk, CT, has specialized in developing strategic design and marketing solutions for branding, packaging, promotion, digital and corporate communications; helping organizations achieve their marketing and communication goals with compelling, consistent messaging that is on brand and on target.