EDE ONLINE - which is an abbreviation of EAT/DRINK/ETC was born out of the idea that the more one learns about a food and beverage brand or product, the more enjoyable the experience. It is the passion for knowledge beyond taste.
As summarized in the tagline, EDE ONLINE takes its audience: Inside the name, behind the label, beyond the brand.
Unlike existing food, beverage (F&B) or hotelier websites, www.eat-drink-etc.com is an interactive one-stop platform for F&B related information and resources. It is unique in that the same people contributing to the site are also its audience. The website is aimed at professionals – from chefs, makers, creators and executive level decision makers within the industry to hospitality students – as well as passionate consumers.
The designer interface of EDE ONLINE appeals to a modern readership that is passionate about the F&B lifestyle and culture. Topics range from product and brand showcases to features, trends, travel, personality profiles, art, media, education and events.
Founded by Cyrille Stegmann in 2009, EDE ONLINE is a division of EDE INTERNATIONAL and its headquarters are in Hong Kong.