ThatPRGuy.com -- David M. Bresnahan
Getting Publicity Through Press Releases
You may have a great product or service, but unless people know you exist and how to find you it won't make you a penny. Running ads will cost an arm and a leg -- and they are unpredictable -- so how do you put the word out without going broke?
Reporters Need and Want Press Releases
What would happen to your business if you could get reporters to write about you, television news to say wonderful things about you, and talk show hosts to interview you on all the major radio stations in America?
A properly crafted press release sent to the right people could be just the resource you need to tell the world about what you have to offer.
A talk show prep sheet is needed to get you interviews on TV and radio, and it needs to be delivered directly to the right producers who are scrambling every day to find interesting guests for their hosts to talk to.
Tips for Writing Your Own Press Releases
You can write a press release and prep sheet yourself, but journalists get turned off by the mountains of "homemade" press releases they receive every day. Unless you know AP style and format, and how to write a compelling news-worthy story instead of sales hype, don't try it yourself. A bad release will destroy your chances. For suggestions visit http://ThatPRGuy.com.
Your release MUST be a worthwhile news story, not sales hype. Journalists are looking for stories, not a sales pitch for your business. If you are determined to do it yourself please study carefully the tips I provide at my web site.
Get Your Press Release to the Right People
Once written, distribution to the right people is critical to success. I send the releases I do directly to the journalists who would most likely have an interest in your particular topic. I maintain a database of every newspaper and magazine in the world, making it easy to select the right places to send your release.
A press release needs distribution through the Associated Press (AP), United Press International (UPI), Reuters, Bloomberg, and so on. Talk show hosts are looking under every rock they can find to turn up interesting guests. A properly written prep sheet sent directly to the producer does get attention.
Get Published on News Web Sites - Increase Link Popularity and Google PR
There are thousands of Internet news sites that are starving for content. Many of them will publish your press release as current news, and thousands will receive it through syndication. What will happen to your business if over time you have hundreds, or even thousands of news sites with your press release? You can take link popularity to a new level that only a very few savvy web masters understand. Your links will be all over the Internet as part of news stories that compel readers to visit your site.
Experienced Journalist and Public Relations Consultant
I have over 30 years of experience as a newspaper journalist, radio talk show host, radio station owner, advertising sales, sales letter writing, web page writing, and public relations of every kind. My complete bio is on my web site. My combination of journalism, marketing, business ownership, and public relations enable me to bring you the expertise you need to accomplish your publicity goals.
I have posted hundreds of samples of my work. Please visit my web site at http://ThatPRGuy.com where you will find links to many press releases, prep sheets, and news stories that I have written for a wide variety of clients.
Guaranteed Lowest Fees
My services are far less expensive than my competition. Why? I work alone as a consultant. I have no employees and no major overhead expense. I am a committee of one, so you deal directly with me. I work with clients and service providers all over the world by phone and e-mail. My lower costs mean you save.
GIVE ME A CALL - The fastest and easiest way to get answers to your questions is to call me. My direct line is 603-522-0148 and my cell phone is 801-562-5362.
For new client special packages visit http://ThatPRGuy.com for prices and ordering information.
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David Bresnahan, 52, has worked in all areas of newspaper and broadcast journalism, as well as public relations since 1972. He knows what journalists and broadcasters need and want.
Bresnahan has authored several books, hosted talk radio programs, owned a radio station, on-line newspapers, and other businesses. He has provided contractual public relations and advertising services to numerous companies and non-profit organizations. He has also managed sales teams marketing advertising and insurance.
His nationally syndicated radio program received a number of awards, including the "Communicator Award of Excellence in Broadcasting for 2000." He has also received awards for work in journalism, including the "2001 Crystal Award of Excellence for Outstanding Work in Journalism" for a series of investigative reports that exposed espionage and corruption in the U.S. Army Labs.
His most recent book is "9-11Terror In America," which contains interviews with WTC rescue workers during the first 24 hours after the attack.
He received a bachelor of science degree in communications with a computer science minor from Westminster College of Salt Lake City, where he was awarded the N. Eldon Tanner Christian Service Award.
From 1995 to 1996 he served in the Utah House of Representatives. Most recently he ran the North and South America portion of the media center in Salt Lake City during the 2002 Winter Olympic Games. He handled news media requests from thousands of journalists, resulting in many thousands of news stories created through story ideas and resources he provided.
Bresnahan has always been active in his church and community, where he has been a Scout leader and youth baseball coach. He received the West Jordan Community Enhancement Award for service in West Jordan, Utah, where he also served for 8 years as a member of the board of directors of the West Jordan Chamber of Commerce.
He also participated in the sport of gymnastics and spent many years coaching youth at all levels in the sport. In 1986 he was appointed as coach of the U.S. Men's Gymnastics Team for competitions in Riga, Latvia and Moscow, Russia.
In 1988 he was married in the Salt Lake Temple of The Church of Jesus Christ of Latter-day Saints to Rona Oldham, a former first-grade schoolteacher in the Salt Lake City School District. The Bresnahan family now lives with their children Katie, Michael, David, and Joseph in Wakefield, New Hampshire.
Qualifications and Experience:
Westminster College, b.s. degree in Communications with a minor in Computer Science
Working journalist with 30+ years experience, award winning
Award winning radio broadcaster with 30+ years experience
Book author of five books with a recent best seller
Ghost writer of books and speeches for various clients
Technical writer for software manuals with 15+ years of experience
Award winning website content designer and publisher with 7 years of experience
Public speaker for corporate and youth groups with over 20 years experience
Former radio talk show host with both local and national shows
Former radio station owner
Public relations consultant for many clients - large and small
Publicist for numerous authors and activists seeking interviews with media
Member in good standing of the Society of Professional Journalists
Significant fundraising experience for non-profit groups and campaigns
Member of various professional boards
Political campaign manager for numerous campaigns over the past 20 years
Former member of the Utah House of Representatives
Former coach, U.S. Men's Gymnastics Team