2010 Honda Insight Hybrid to Debut at N.C. State - A Student Run Marketing Agency Plans Events to Promote Awareness of the Hybrid Vehicle

Red and White Concepts (R.A.W.) has developed an integrated marketing campaign to introduce the 2010 Honda Insight hybrid to their campus and community. The campaign, “Boost Your ECO”, is designed to increase awareness of and excitement for the Insight, positioning it as a... - October 24, 2009

NC State Selected to Participate in the 2010 Honda Insight Marketing Competition

NC State University has been selected as one of the 21 schools throughout the nation to participate in the 2010 Honda Insight Marketing Competition. The students have created a working marketing agency, Red and White Concepts, responsible for researching, implementing and evaluating an integrated marketing campaign around the NC State campus and surrounding area. This year’s campaign is aimed at increasing awareness of and interest in the 2010 Honda Insight hybrid among the Generation Y market. - October 16, 2009

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