A New Dynamic in Changing the Minds of the Lighting Industry-Luminaire Marketing Fills a Void in a Rapidly Evolving Industry
Lana Rice never expected to be creating a niche in the commercial lighting industry when she was asked to develop a luminaire selector 4 years ago by a leader of one of the largest lighting agencies in the country. What she thought would be a custom web design for one manufacturer’s representative has grown into a much-needed full-scale agency providing marketing services to the lighting industry. - September 19, 2017
A Bright Idea for the Lighting Industry. Not Just a Line Card, The Luminaire Selector Changes the Way Lighting Manufacturers and Their Representatives Reach Customers.
Luminaire Marketing, a branding and consulting agency specifically for the lighting industry, is inviting visitors to preview the new 2.0 version of The Luminaire Selector. Development of The Luminaire Selector 2.0 was driven by specifier, agency and manufacturer feedback and is part of Luminaire Marketing’s commitment to deliver the latest product updates in one convenient project builder to a specific targeted market: lighting agency customers and specifiers. - May 05, 2017
TEAM Lighting Launches New Interactive Website with The Luminaire Selector; More Than Just a Line Card, The Luminaire Selector Offers Fixture Images and More
TEAM Lighting, a manufacturers’ representative for architectural, commercial, industrial, multi-family, outdoor, and emergency lighting, is bringing state of the art resources to their specifiers by offering a new interactive website that includes The Luminaire Selector, a one of a kind on line catalogue featuring products from the manufacturers they represent. - January 25, 2017