Pittsburgh, PA, July 11, 2018 --(PR.com
)-- Pittsburgh-based Marketing Consultant, Stephen L. Eckert, owner of Eckert Marketing and GeniusMarketing.com, released "Genius! Marketing, How to Brand, Target, and Market Like a Genius." The new book lays out the key principles for business owners and managers to organize and maximize their marketing from the seven-step process from which Eckert consults. Eckert consults with numerous companies throughout western Pennysylvania.
The book covers target marketing, building a brand, unique selling proposition, budgeting for marketing (dollars, time, energy, and skills budgets), proactive marketing, and more. The book includes tools and resources to organize and implement integrated marketing and sales planning.
“Genius! Marketing gives owners and managers the tools to stop chasing the latest idea and focus on marketing processes that work,” said Stephen Eckert, owner of GeniusMarketing.com. “Marketing isn’t just about creative ideas, it is about developing repeatable promotions and messages that can become an engine to drive sales.”
This is the second marketing book authored by Eckert and the third overall. The book is available on Amazon and through GeniusMarketing.com. For more information, visit www.geniusmarketing.com/geniusbook/
About Eckert Marketing
Eckert Marketing helps organizations get more out of their marketing by moving them from random ideas to an action-planning approach that delivers their message to the right targets consistently and effectively (defined as moving suspects to prospects and prospects closer to the sale). Specialties include Executive/Owner coaching, marketing planning, marketing/sales process analysis and development, and marketing/communications implementation management. Helping to plan and then producing effective marketing communications including branding, advertising, web, PR, social, video and more.