Haptagram Consumer Research Shows Haptics Increase Ad Awareness and Brand Connection for Video Ads
A survey of 300 consumers revealed that touchable content increases advertising awareness by 75%, it also increases an emotional connection with a brand by 62%, increases ad recall by 100% and purchase intent by 64%, and increases brand awareness by 52%. The survey was conducted by Tactai, Inc. for... - February 11, 2022
Stitched Up Heart Creates Their First Haptagram of Alecia "Mixi" Demner’s Heartbeat - Haptagrams Are a New Type of Digital Content That Combines Sight, Sound and Touch
Stitched Up Heart, an American rock band formed in 2010 by singer Alecia "Mixi" Demner, has created their first Haptagram going live today. The band’s first Haptagram is of Mixi’s actual heartbeat. A Haptagram is an entirely new type of digital content that fuses together, for the first time, the power of human touch with sight, and sound to give fans, followers, and friends a much more engaging, immersive, and profound experience on late-model smartphones. - February 04, 2022