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Health World Web Introduces Personalized Recommendation Engine


HealthWorldWeb.com is now using its Personalized Recommendation Engine (“PRE”) to further enhance delivery of health-related content to its users. The PRE technology will complement the current tools available on the site - the social graph, the forums, the mini-blogs, the communities, directories and ratings and intelligently mine the user-generated data.

Health World Web Introduces Personalized Recommendation Engine
Jacksonville, FL, August 20, 2008 --(PR.com)-- Only a little more than a year after its official launch, Health World Web announces improvements on its site (www.healthworldweb.com) with the launch of its Personalized Recommendation Engine.

HealthWorldWeb.com is now using its Personalized Recommendation Engine (“PRE”) to further enhance delivery of health-related content to its users. The PRE technology will complement the current tools available on the site - the social graph, the forums, the mini-blogs, the communities, directories and ratings and intelligently mine the user-generated data

"We are very excited with the addition of the PRE on the site," Asya Kogan, co-founder of the HealthWorldWeb.Com site and vice president for scientific affairs, says. "The PRE will tailor-fit what comes into the users' sphere, making sure that he or she finds valuable information that should interest him or her, without going through a lot of irrelevant content," Dr. Kogan adds.

"This would make recommendations more apt and social connections far easier to find, establish and develop," Matthew Holt, co-founder of Health 2.0 LLC, a noted expert on the health-related trends and technologies, and an advisor for HealthWorldWeb.com, explains.

HealthWorldWeb.com currently features information about physicians, dentist, chiropractors and other healthcare professionals aimed at helping consumers make educated and informed decisions backed by recommendations by a related onsite community. The site combines easily-accessible profiles for more than 1.5 million healthcare professionals and the power of social networking and personal recommendations from ordinary people to assist consumers in their healthcare-related decisions.

"Think of it as Facebook for health-related concerns," Daniel Kogan, founder and CEO of HealthWorldWeb.Com says. He relates that the level of interaction, information and support on the site "far exceeds expectations." "I am astonished that people are finding emotional and social support for health problems and conditions on the site, much like a ready support group. Even for embarrassing conditions, there is always someone who is willing to reach out and provide tips, advice or just share experiences."

Dr. Asya Kogan comments that their vision for the site is to "offer the best tools available in the field of patient-to-patient knowledge transfer." She adds, "We believe that the local community knows who provides the best service or what the best alternatives are. We've engineered HealthWorldWeb.com as one site that allows that free community-based sharing of information. And we're happy by what we're seeing on the site."

The social connections developed and fostered on the site, the smart search, and the information aggregation services helps HealthWorldWeb.Com redefine traditional user-generated content based on experiences, making it easier to broaden the scope of patient-community interactions.

About Health World Web

Founded in 2006, Health World Web -- http://www.healthworldweb.com/ -- is a health-focused social networking site that serves as an effective interactive medium that allows people impart their versatile knowledge to diverse users who care about their health.

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Contact Information
Health World Web
Daniel Kogan
(646) 867-1452
Contact
www.healthworldweb.com

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