MarketingExperiments to Discuss How Optimizing Headlines Can Boost Conversions

MarketingExperiments Will Host Optimizing Headlines: How Changing a Few Words Can Help (or Hurt) Conversions on Wednesday, August 27, 2008. Free Web Clinic Will Address Your Specific PPC Questions with an Expanded Q&A.

Jacksonville Beach, FL, August 27, 2008 --( MarketingExperiments, a research laboratory dedicated to discovering “what really works” in marketing, announced “Optimizing Your Headlines: How changing a few words can help (or hurt) conversions.” The one-hour, live Webinar, will be held on Wednesday, August 27, 2008, at 4 p.m. EST. Participation in the web clinic is free and open to everyone who registers using the following link:

MarketingExperiments’ panel of experts will discuss one of the easiest tests marketers can run to boost conversions. Presenters Dr. Flint McGlaughlin, MarketingExperiments’ Director and Hunter Boyle, "MarketingExperiments" Managing Editor, will show why there’s more to headlines than slapping a catchy subject line on an email blast, or cramming keywords into PPC ads. Attendees will come away with ideas and strategies they can apply instantly to improve marketing efforts. During this interactive Web Clinic, MarketingExperiments’ experts will:

· Examine recent email, PPC ad, and landing page test results.
· Discuss how to create and test headlines more effectively.
· Explore what makes a successful headline and mistakes to avoid.
· Review and optimize examples of weak headlines.
· Address attendees’ specific copy questions in a Q & A session.

Past Webinar attendee Annie Cushing, Web producer for “Layers” magazine (, had this to say: “That webinar was, hands down, the best I’ve ever attended. Very, very helpful. Usually I’m looking at my watch about halfway through a webinar and getting distracted — But with this webinar, I was enraptured with the way they deconstructed the different participants’ websites. It was a challenge to try to find the pain points in the landing pages before the presenters did, which kept me engaged the whole time. When I realized it was almost 5:00, I was actually disappointed.”

People who register for this free web clinic will automatically receive a complimentary subscription to “MarketingExperiments Journal.” This clinic is limited to 1,000 attendees.

About MarketingExperiments
MarketingExperiments ( is a research laboratory dedicated to discovering “what really works” in marketing. The MarketingExperiments Lab tests every conceivable methodology to determine which online strategies and tactics are the most successful at improving conversion, driving traffic, and selling product. MarketingExperiments also conducts real-time marketing experiments with research partners such as “The New York Times,” Reuters Group, and “Car and Driver.” Scientists at MarketingExperiments have developed patent-pending methodologies which allow its partners to achieve significant conversion gains in their marketing efforts. The findings from these experiments are regularly published in the “MarketingExperiments Journal” and broadcast via online briefings. MarketingExperiments, along with MarketingSherpa and InTouch, is part of the MECLABS Group.

Tabbatha Marcus