Jacksonville Beach, FL, October 06, 2008 --(PR.com
)-- MECLABS announced it is a winner of a 2008 eMarketing Excellence Award in recognition of their Best Subscriber List Growth Strategy and Results. MECLABS received the “All Grown Up Award” at ExactTarget's Connections ’08 User Conference in Indianapolis, IN, on September 24. MECLABS was chosen by a panel of ExactTarget experts who looked for application of email marketing best practices and achievement of tangible and measurable results.
“We are extremely pleased to be honored by our peers with such a dignified award,” said Jeanne Hopkins, Chief Marketing Officer for MECLABS Group. “This project was a complete team effort that would not have been possible without the help from all our employees.”
Tony Valcarcel, MECLABS Marketing Optimization Manager, accepted the award on behalf of the company. Valcarcel was a featured guest speaker, discussing “Testing for Success: Finding the Best Methodology to Improve Performance.” He and a panel of experts explored how businesses can optimize their email marketing efforts through A/B, multivariate, and Taguchi testing methodology. Also speaking was Sergio Balengno, Senior Analyst at MECLABS, who discussed remarketing to lists and basket recovery.
MECLABS Group helps businesses optimize communications. Its family of companies consists of MarketingSherpa, MarketingExperiments and InTouch.
MarketingSherpa (http://www.marketingsherpa.com) is a research firm publishing Case Studies, benchmark guides, handbooks, how-to newsletters, special reports, and exclusive data and metrics for an international community of hundreds of thousands of marketing, advertising and PR professionals. The firm is distinguished by its results-based and practical marketing information researched and written by its in-house reporters and researchers who track what works (and what doesn’t) in all aspects of marketing. MarketingSherpa, which is a part of MECLABS Group, also hosts six annual summits attended by thousands of marketers, and offers its paid membership full access to its complete library of results-based marketing information.
MarketingExperiments (http://www.marketingexperiments.com) is a research laboratory dedicated to discovering “what really works” in marketing. The MarketingExperiments Lab tests every conceivable methodology to determine which online strategies and tactics are the most successful at improving conversion, driving traffic, and selling product. MarketingExperiments also conducts real-time marketing experiments with research partners such as “The New York Times,” Reuters Group, and “Car & Driver.” Scientists at MarketingExperiments have developed patent-pending methodologies which allow its partners to achieve significant conversion gains in their marketing efforts. The findings from these experiments are regularly published in the “MarketingExperiments Journal” and broadcast via online briefings.
InTouch, Inc. (http://www.startwithalead.com) is a professional B2B contact center that provides clients with the essential human touch required to develop and convert more leads into sales. Since 1995, InTouch has been executing lead generation programs designed to profile sales prospects, uncover viable opportunities and create demand. Core services include teleprospecting, inquiry management, lead nurturing, lead management, and marketing automation tools.