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When Being the Best Counts QUADRANT II Adapts to Competitive Fray


West New York, NJ, March 14, 2005 --(PR.com)-- To many, the agency consolidation movement has been a boom, but not so for independent multicultural market public relations shops like QUADRANT II MEDIA CORPORATION.

“Consolidation has meant the rise of an even more gigantic goliath trying to squash us. The big guys have simply tried to starve us out, along with the independent ad shops,” says J.M. De Jesús, its President and CEO.

“The holding company players may have launched a number of multicultural agencies and units, and then bought-out many of the rest. But not everyone is interested in selling their agencies. We want to stay independent because there’s no agency out there, holding company affiliation or not, that can even come close to our track record and experience in Hispanic market public relations and marketing communications,” says De Jesús. “Even as a boutique with seven virtual employees, we are better than anyone out there and have the track record to prove it. That includes a comparison with any shop with a PR department within the top 25 U.S. Hispanic ad agencies.”

But how does a boutique compete with an army of holding company shops that control over 75% of the market in terms of work? “We are restructuring QUADRANT II to be a more aggressive competitor. No longer can we just afford to be a sub-contractor to ad agencies, now we have to directly compete with these folks for their client’s business, since they have stepped into our world when it comes to Hispanic and multicultural public relations,” De Jesús added.

“To some marketers it may not matter that their multicultural marketing communications, media relations and community relations are handled as a mere after-thought but we know that there are marketers out there who simply cannot afford to do that. They need somebody who knows what they are doing and will not hand off their PR and broader marketing plan to personnel who do not have the background or experience to handle their media relations outreach in the hottest market today. These are clients who truly care about the credibility of their product, brand, or overall image. They value an entity that is not just creating and placing ads, but placing material that is far more believable and credibly relates their messages to current or potential consumers, users and business channel partners.”

QUADRANT II MEDIA CORPORATION is a national, 100 % Hispanic-owned, PR and events marketing shop with operations in New York, New Jersey, Fort Lauderdale and LA. Its current clients include baby diary and birth announcement card manufacturer CELEBRACIONES, INC., Hispanic events, TV producer and publisher, R. Paniagua Inc., and online digital music distribution portal and social network, RhythmBase Communications.

The firm has successfully designed and executed campaigns for many Fortune 500 companies including Ford Motor Company’s Minority Supplier/Minority Dealer Programs, Colgate-Palmolive Company’s Bright Smiles, Bright Futures Inner-City Oral Health Initiative, Pepsi, Procter & Gamble’s Pantene, Mead Johnson Nutritionals’ Nutrament, Bristol Myers’ Miss Clairol, Con Agra Foods’ Culturelle, Concord Grape Grower’s Association’s Welch’s, Vista Medical Technologies’ Minimally Invasive Surgical Technology, Microsoft Corporation, Chase Home Finance’s $500 Billion DreaMaker™ Initiative, Fleet Bank, the New York State Lottery, and many others in its 11 year history. For more information go to www.quadrantiipr.com.

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