Cuendet Grows on the International Market Accompanied by the Wyndham Label
The leader in the letting of charming homes adds to its label the endorsement of Wyndham to better its international expansion.
Monteriggioni, Italy, October 30, 2008 --(PR.com)-- “Cuendet by Wyndham” is born, the new endorsement brand of the leading company in the letting of Charming Homes, a result of the productive synergies which for years have united Cuendet and the international holding Wyndham Worldwide.
It is an important marketing strategy decision. It combines the quality and the tradition of Cuendet with the solidity of the Wyndham’s brand and American network; it aims to consolidate Cuendet’s leadership in the high segment of the international home rental market.
Cuendet & Cie Spa in September 2001 became part of the Wyndham Worldwide Corporation, an esteemed group quoted in New York which joins together the principal brands in the sector of hospitality, services and finance with an exclusive access to 55,000 properties throughout the world.
Entrance into the network and in particular access to the RCI Group (Vacation Exchange – Vacation Rentals), one of the three large areas which Wyndham is divided into, represents an incentive for growth for a company already a leader in its sector. Cuendet & cie Spa has 1,160,000 Euro of capital, a commercial network that extends over 30 countries throughout the world and a volume of business that has increased over the last two years. Cuendet boasts a portfolio of more than 2,300 Villas and holiday homes in Italy, France, Spain and Portugal.
“Thanks to the important marketing investments and the synergies of the Wyndham Worldwide group – declares Stefano Arlotti, Cuendet managing director – Cuendet consolidates its own brand, doubling for the upcoming 2009 season the offer towards a higher scale and amplifying its portfolio with new homes in Italy. A choice already confirmed by the first bookings registered and by the excellent previsions of the requests made by specialized agencies”.
“With the formalization of this new logo – continues Stefano Arlotti – we have sought to strengthen the presence of the Cuendet brand also in international markets, in particular in North America, where the Wyndham brand already represents a point of reference.
The convergence into a sole brand identity allows us to communicate in a more direct and efficient manner the company values and content and it also solidifies the profitable interaction with Wyndham Worldwide”.
Book your villa in Italy now on http://www.cuendetvillas.com
###
It is an important marketing strategy decision. It combines the quality and the tradition of Cuendet with the solidity of the Wyndham’s brand and American network; it aims to consolidate Cuendet’s leadership in the high segment of the international home rental market.
Cuendet & Cie Spa in September 2001 became part of the Wyndham Worldwide Corporation, an esteemed group quoted in New York which joins together the principal brands in the sector of hospitality, services and finance with an exclusive access to 55,000 properties throughout the world.
Entrance into the network and in particular access to the RCI Group (Vacation Exchange – Vacation Rentals), one of the three large areas which Wyndham is divided into, represents an incentive for growth for a company already a leader in its sector. Cuendet & cie Spa has 1,160,000 Euro of capital, a commercial network that extends over 30 countries throughout the world and a volume of business that has increased over the last two years. Cuendet boasts a portfolio of more than 2,300 Villas and holiday homes in Italy, France, Spain and Portugal.
“Thanks to the important marketing investments and the synergies of the Wyndham Worldwide group – declares Stefano Arlotti, Cuendet managing director – Cuendet consolidates its own brand, doubling for the upcoming 2009 season the offer towards a higher scale and amplifying its portfolio with new homes in Italy. A choice already confirmed by the first bookings registered and by the excellent previsions of the requests made by specialized agencies”.
“With the formalization of this new logo – continues Stefano Arlotti – we have sought to strengthen the presence of the Cuendet brand also in international markets, in particular in North America, where the Wyndham brand already represents a point of reference.
The convergence into a sole brand identity allows us to communicate in a more direct and efficient manner the company values and content and it also solidifies the profitable interaction with Wyndham Worldwide”.
Book your villa in Italy now on http://www.cuendetvillas.com
###
Contact
Cuendet & Cie Spa
Saverio Vigni
+39 0577 576330
www.cuendetvillas.com
Saverio Vigni
+39 0577 576330
www.cuendetvillas.com
Contact
Categories