Warren, RI, November 05, 2008 --(PR.com
)-- The fastest, least expensive way for marketers to increase sales is to optimize their web pages. The 2008 Landing Page Optimization Course is a one and a half day event carefully planned to help attendees discover exactly what they need to change on key landing pages from their ecommerce, subscription, or lead-gen paths. The workshop, to be held November, 17-18, 2008, in Santa Monica, California, will feature live optimization and personal advice from experts at MarketingExperiments and MarketingSherpa (http://lpopr.marketingsherpa.com).
Graduates of the Landing Page Optimization Workshop are already maximizing the effectiveness of their new landing pages — and seeing their revenues increase. Matt Celano attended the June LPO in Ponte Vedra Beach, Florida. He used the MarketingExperiments Conversion Sequence to optimize a PPC campaign for his client and saw a 300% increase in conversions while his costs per conversion went down 69%. View his before and after landing pages at http://www.marketingsherpa.com/lpowkshop/ppcexample.html.
Here’s what some other attendees have had to say about the Landing Page Optimization Workshop:
“Great Course! Judging from the sheer number of actionable ideas that came to me during the day, this was perhaps the best course I have ever attended.” — Chris Smythe, Internetseer.com, Inc.
“My expectations were not only met, but exceeded! It was not only extremely informative but also engaging and fun.” — Caroline Baker, Vocus
At the Landing Page Optimization Workshop, attendees will learn three essentials designed to help them increase their online revenue, including:
· Optimization: Attendees will analyze and improve a key landing page from their ecommerce, subscription, or lead-gen paths and watch experts optimize landing pages of other attendees.
· Learning: Attendees will learn a systematic methodology for optimizing all of their landing pages, review 13 case studies, such as how THE NEW YORK TIMES increased sales conversions by 1,052%, and observe 29 charts and graphs—all to discover the five essential elements of optimization.
· Achievement: Attendees will achieve professional certification in Landing Page Optimization from MarketingExperiments.com and get listed in the official directory of Landing page Optimization Experts.
The fee to attend the 2008 Landing Page Optimization Workshop is $1,995 for one person. Because of the intense level of personal instruction, registration is limited to 100 companies. To reserve your seat, visit: http://lpopr.marketingsherpa.com.
MarketingSherpa (http://www.marketingsherpa.com) is a research firm publishing practical case studies and benchmark guides for its community of marketers and thousands of weekly case study readers. Topics covered include practical how-to and exclusive data and proven tactics in business-to-business marketing, ecommerce marketing, email marketing, search marketing, telemarketing, media relations, landing page design, marketing measurement and online subscription marketing. The firm also operates six annual Summits attended by thousands of marketers. MarketingSherpa, along with MarketingExperiments and InTouch, is part of the MECLABS Group.
tingExperiments (http://www.marketingexperiments.com) is a research laboratory dedicated to discovering “what really works” in marketing. The MarketingExperiments Lab tests every conceivable methodology to determine which online strategies and tactics are the most successful at improving conversion, driving traffic, and selling product. MarketingExperiments also conducts real-time marketing experiments with research partners such as THE NEW YORK TIMES, Reuters Group, and CAR & DRIVER. Scientists at MarketingExperiments have developed patent-pending methodologies which allow its partners to achieve significant conversion gains in their marketing efforts. The findings from these experiments are regularly published in the MarketingExperiments Journal and broadcast via online briefings. MarketingExperiments, along with MarketingSherpa (http://www.marketingsherpa.com) and InTouch (http://www.startwithalead.com), is part of the MECLABS Group.