MarketingExperiments to Host “Powerful Value Propositions, Part II: Live Optimization”

MarketingExperiments Will Offer A Special Follow-up Live Clinic “Powerful Value Propositions, Part II: Live Optimization” on Wednesday, November 12, 2008. Free Web Clinic Will Offer New Takeaways and Announce Winner of MarketingExperiments’ Value Proposition Contest.

Jacksonville Beach, FL, November 12, 2008 --( During MarketingExperiments’ recent clinic on value propositions, attendees learned the principles of powerful value propositions. Now, marketers can get hands-on practice and specific guidance during a special follow-up optimization session Wednesday, November 12, 2008, at 4 p.m. EST. “Powerful Value Propositions, Part II” is free and open to everyone who registers using the following link:

Attendees are invited to submit their site’s value proposition for the opportunity to have it optimized live by MarketingExperiments Director, Dr. Flint McGlaughlin, and his team of experts. In addition, MarketingExperiments will announce the winner of its value proposition contest.

During this interactive Web Clinic, MarketingExperiments’ experts will:

· Review examples and the keys to a strong value proposition.
· Break down optimization steps attendees can apply right away.
· Optimize attendees’ value propositions with live audience

Marketers who missed Powerful Value Propositions, Part I can access the session at MarketingExperiments’ website: People who register for this free web clinic will automatically receive a complimentary subscription to “MarketingExperiments Journal.” This clinic is limited to 1,000 attendees.

About MarketingExperiments
MarketingExperiments ( is a research laboratory dedicated to discovering “what really works” in marketing. The MarketingExperiments Lab tests every conceivable methodology to determine which online strategies and tactics are the most successful at improving conversion, driving traffic, and selling product. MarketingExperiments also conducts real-time marketing experiments with research partners such as “The New York Times,” Reuters Group, and “Car and Driver.” Scientists at MarketingExperiments have developed patent-pending methodologies which allow its partners to achieve significant conversion gains in their marketing efforts. The findings from these experiments are regularly published in the “MarketingExperiments Journal” and broadcast via online briefings. MarketingExperiments, along with MarketingSherpa and InTouch, is part of the MECLABS Group.

Tabbatha Marcus