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nitenite cityhotels

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A Few Little Extras, at No Extra Cost

nitenite cityhotels are about to give their guests a nice surprise. They’ve kept their ears to the ground and tuned into what their guests want, resulting in a plan that will keep everyone happy.

Birmingham, United Kingdom, January 17, 2009 --( Aware that many guests may be feeling the pinch at the moment, nitenite has decided to give all of their guests (from Monday 2nd February onwards) a few added perks, which should help them to keep within their smaller spending budgets:

Complimentary WiFi
Complimentary Blockbuster Movies
Complimentary Bottled Water

They’ve had no complaints about their rates, and with rooms starting from £45 (and special offers featuring throughout the year with limited rooms up for grabs from as little as £10), it’s no surprise. So they figure by giving their guests a few little extras, they’ll keep them coming back for more and entice a whole new bunch who’ll be glad of this great all-in package – no hidden costs or nasty surprises.

Cutting costs isn’t the only factor that may affect a guest’s decision of which hotel to use. In recent years, people’s expectations of hotels have risen considerably due to competition within the hotel industry and they look for accommodation that can provide a high level of service, high standards of cleanliness and a guarantee that their stay will be as enjoyable and hassle free as possible. nitenite believes that their new move will appeal to guests for its convenience. Rooms are paid for at time of booking or on arrival and as there are no WiFi or movie bills to settle, there’s no fuss and guests can just wake up and go. Check in procedures are just as simple and guests that have pre-paid for their rooms online need only to sign for their key, spending no more than one minute at the desk, compared with the advertised check in time of 8-10 minutes at some Premier hotels.

nitenite is known for its great “little package” – including micro-boutique rooms, contemporary design, convenient city centre location, affordable rates and friendly staff – and now it’s even bigger and better. The popularity of nitenite’s niche product is evident on the well-known and widely used traveller website, Tripadvisor.

Tripadvisor is a tool used by travellers, where they can make recommendations and leave feedback on accommodation which they have personally experienced – good and bad. 146 hotels are listed on this website for Birmingham, from budget to four star – and for the past two years, nitenite has consistently been ranked in the top 3 hotels. As this ranking is based entirely on independent reviews, it speaks volumes about the quality of the product and service and the overall guest experience.

nitenite cityhotels - Background Information

nitenite cityhotels are a new generation of smart, boutique-style value hotels that use cutting edge design and innovative thinking to create a hotel product that offers cost-conscious accommodation for travellers who don’t always need views or lots of space. The micro-boutique model and the ability of the rooms not to have windows (none of the bedrooms at the Birmingham property have a window), challenges the traditional perception of hotel bedrooms and their often unique design enables the company to look at unconventional sites, such as offices and warehouses.

The 104-room nitenite Birmingham offers high quality accommodation with upmarket touches, high tech electronics and stylish furnishings. The ergonomically designed, seven metre square rooms evoke the feel of a luxury yacht cabin. Although compact, the soundproofed rooms have full sized double beds with Egyptian cotton bed linen, a 42 inch plasma screen TV, WiFi access, en-suite power shower with heated mirrors and climate control. There is also a café-restaurant and a spacious foyer. The neutral décor is enhanced by the use of high quality furnishings and natural materials, such as cherrywood and leather.

Colin Hatt, CEO of nitenite comments, “nitenite fills a gap between budget travel and expensive boutique hotels, making it ideal for leisure travellers who want a convenient base for shopping and entertainment, as well as professionals who may have an early morning meeting or are working late and decide to stay in the city.”

nitenite’s strategy is to establish the brand as a serious contender in the global economy hotel sector and to launch 30 hotels in the next five years. Expansion is key and other hotels are planned for throughout the UK and Ireland, with the focus on London and Dublin, as well as various sites across Europe, USA, and Canada.

“Our aim is to attract business travellers who are looking for value for money without scrimping on style,” says Colin, “Why spend £200 for a room you only sleep in for six hours?”

A growing number of people are choosing to stay at hotels like these, a fact that is born out by the continuing rise of the economy hotel sector, which according to Mintel, is set to grow by 38 per cent over the next five years.


Press contacts
• Kat Bailey, nitenite, +44 (0)7771 912 177,
Contact Information
nitenite cityhotels
Kat Bailey
0121 633 4863
nitenite cityhotels
18 Holliday Street
B1 1TB

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