Inside the Private World of Enterprise Rent-a-Car (an Unauthorized Perspective)

Scottsdale, AZ, January 22, 2009 --( Former Enterprise Rent-a-Car executive Larry Underwood has just released his first book with Outskirts Press, Life Under the Corporate Microscope—A Maverick’s Irreverent Perspective. Underwood’s candid look inside the very private world of Enterprise Rent-a-Car reveals the people, places, and events that shaped the company’s destiny, along with his own destiny during his successful 26-year career ride (1974-2000). In the process, Underwood’s anecdote filled narrative provides an interesting and amusing piece of contemporary American business history; the story of a small company that inexorably grew, sometimes in spite of itself, to dominate the car rental industry.

In the beginning, Underwood had no idea he was embarking on a career that would eventually pay him more money than he thought possible; or the company thought possible, for that matter; Underwood charted his own path to outrageous fortune by simply requesting the company let him open the Phoenix market, in the early ‘80s; they did, and after his success there led to another promotion and further expansion throughout the rest of Arizona, and into Nevada, New Mexico, El Paso, and the San Joaquin Valley in California, Underwood kept building greater success. By the time his career reached a peak, which happened to be his last year on the job, he was making nearly four million dollars per year; but the notoriously irreverent Underwood’s freewheeling management style had fallen out of favor with the corporation.

“I retired after making it through the first year of the current millennium,” Underwood says. “By that time, the company I loved had evolved into a humorless bureaucracy; not that there’s anything wrong with that; but I clearly didn’t fit in with that type of environment, so it was time to go, with no regrets;” but then Underwood whimsically adds, “except of course, I wouldn’t be making so much money.”

Anyone who’s a fan of unauthorized, irreverent, compelling, one-of-a-kind books poking fun at big corporations will enjoy tagging along on this Enterprise maverick’s fun-filled career romp.

ISBN: 978-1-4327-3393-3 Format: 6.14 x 9.21 paperback SRP: $15.95
Genre: Business Life / General

About the Author: Larry Underwood began his career with Enterprise Rent-a-Car in the mid-seventies, ultimately overseeing successful operations in Arizona, Nevada, New Mexico, and the San Joaquin Valley of California. Underwood retired in 2000 and currently lives in Scottsdale, Arizona. He is the father of two grown children, Justin and Taryn. This is his first book.

For more information or to contact the author, visit

About Outskirts Press, Inc.: Outskirts Press, Inc. offers full-service, custom self-publishing services for authors seeking a cost-effective, fast, and flexible way to publish and distribute their books worldwide while retaining all their rights and full creative control. Available for authors globally at and located on the outskirts of Denver, Colorado, Outskirts Press represents the future of book publishing, today.


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Kelly Schuknecht