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Walk the Talk with Tourism Radio

Barcelona, Spain, January 23, 2009 --( Barcelona is one of the most popular destinations in the European Union and Tourism Radio has developed another product to accommodate the scores of tourists to the second largest city in Spain. Visitors can now tour the city with the help of Tourism Radio’s MP3 player.

Tourism Radio is the world’s first GPS based radio station and has offices in Australasia, Africa, Europe and the U.S. Initially Tourism Radio was a device that fitted into a hire car and played information to listeners specific to their location. Tourism Radio has now diversified their product range to include an MP3 player that tells visitors about Barcelona.

Tourism Radio Chief Operations Officer Mark Allewell said, “We don’t only talk to tourists, we listen to them. We started getting feedback that visitors now want to get out of their cars for a while and explore the city on foot. We developed the walking tours specifically in response to what tourists want. We want to make sure that when somebody chooses to travel without a conventional guide, they don’t miss out on anything.”

Tourists can now hire the Tourism Radio Creative MP3 players, renowned as one of the most popular and user-friendly players in the world. The extended battery life of 15 hours means that tourists are able to spend more time exploring and less time sticking to a schedule. The MP3 players are pre programmed with audio clips about landmarks and places of interest so that users can discover the city at their leisure, with the help of their own digital “tour guide.”

Tourism Radio MP3 players are currently available in 85% of the 3 to 5 star hotels in Barcelona and audio clips are available in five languages, namely Spanish, English, German, French and Italian. Later this year, Tourism Radio will also be launching the product in Madrid after receiving positive feedback from the Barcelona hotels and visitors to both cities will be able to enjoy the same entertaining and informative content.

Top cruise operators in Barcelona have also expressed an interest in providing an exclusive tour for their passengers with the help of the MP3 players. Users will not only hear about the cities landmarks and highlights, but will receive fail-safe directions on how to get there. CEO of Tourism Radio Jacques Teichmann says, “We’re excited about developing the MP3 player for the cruise operators so that visitors can not only “listen to the city” but they won’t get lost either! It is a service that no other walking tour can guarantee. We’re passionate about our products and the service we offer to tourists, the MP3 player is just another way we are walking our talk…we hope that everyone will join us and take our MP3 players for a walk.”

Contact Information
Tourism Radio
Tara Lawson
+27 21 44 88 438

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