Tourism Radio Set to Barrack the Otherwise Silent Zululand Bush

Cape Town, South Africa, January 23, 2009 --( Tourism Radio has announced their plans to break their barriers and expand their local service. Beginning in May, the South African branch of the company will be operating in Kwa-Zulu Natal as well as in the Western Cape.

Visitors to Kwa-Zulu Natal will then also have access to the local music, radio shows and area-specific information that visitors to the Western Cape have been enjoying for years.

Tourism Radio was established as the world’s first GPS-driven radio station in 2005. It was then purchased by an international venture capitalist a year later. Since then, the company has expanded from South Africa to places like Namibia, Spain, New Zealand, Ireland and Hawaii.

Mark Allewell, founder and Chief Operating Officer of Tourism Radio says, “The expansion into Zululand is something we’re very excited about. We’ve got offices all over the world but it has always been one of our goals to have Tourism Radio in every part of South Africa and this is the beginning of that.”

One of the shows that are broadcast on the station, ’20 Questions’, recently did a short interview with Mark where he talks about the expansion of the company, in what direction he is steering the company and even gives some advice for budding entrepreneurs. This interview was also uploaded to the popular online video service, YouTube.

Tourism Radio
Tara Lawson
+27 21 44 88 438