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Fit Parent Magazine

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Fit to Publish - Fit Parent Magazine Takes the Recession Challenge

Los Angeles, CA, January 28, 2009 --( Launching a new magazine at any time has its fair share of obstacles and is no easy task. Launching a magazine in an economic recession is, as noted by some, a recipe for disaster. However, as in any business, or in any industry, careful evaluation and proper planning can lead to success.

Fit Parent Magazine is a new launch that has been developed in response to a market demanding change. The publication has set out to target a demographic of readers proactive in a responsibility to themselves, their families, their communities, and their country as a whole.

Fit Parent launches this spring in Canada (as a national publication) and Los Angeles (as the first US regional title) and offers itself as a lifestyle companion, a partner on the path to health & wellness through the strong platform of capable parenting. And, though Fit Parent is launching in print, it will of course offer an online component as well with additional multi-media content and social networking opportunities.

As a publication, Fit Parent magazine is conscious of the need to build its brand and understands the requirements of reaching beyond the printed page to challenge and engage its reader. It is in response to this that the Fit Parent Family Challenge was created as a day of activity. A day in which families can participate together in a series of physical events ranging from generic sports (soccer, tennis, baseball…) to extreme fitness challenges, allowing competitors of similar fitness levels to measure their capabilities.

As a free, controlled circulation magazine, Fit Parent can serve a much greater audience at much less the cost of competitor titles. According to Conde Nast research incorporating MRI data, free public placed magazines currently generate 7.5x more readers than paid newsstand magazines. So not only will Fit Parent see a 100% pick up rate (as opposed to a modest 30-40% sell through on the newsstand) it can attract more readers per copy, allowing for greater coverage increasing brand positioning.

With reader's senses inundated with health & wellness messages in news programs, infomercials, fashion and even entertainment, Fit Parent has found a niche where it can stand as a forerunner.

With many adults and children feeling the effects of a sedentary lifestyle, Fit Parent is responding with a brand that will enhance, motivate and inspire families to get active – together.

Fit Parent Magazine, Inc. has assembled an experienced management team to execute its strategy. Craig Knight, the creator of Fit Parent, was the founder and former editor of Razor Magazine, a leading men’s lifestyle. Fit Parent is available in Canada and in the Los Angeles area.

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Fit Parent Magazine
Craig Knight

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