LUX Reinforces Position as Luxury Global Travel Brand

Ho Chi Minh City, Vietnam, February 06, 2009 --(PR.com)-- LUX Travel is a luxury travel brand in Vietnam, has announced plans for its first global marketing and expansion campaign.

The activity is part of plans to modernize the tour operator's branding and ensure a consistent appearance in its marketing both online and offline.

The forthcoming campaign will highlight LUX's bespoke, luxury product offers and services.

Lux Vietnam (www.luxurytravelvietnam.com) targets the Australia and New NZ markets for this summer and a long run and dominates this luxury segment in these keys markets.

“Vietnam remains a new destination for Aussies, Lux aims to be the first tour operator to develop and promote luxury travel to Australians holidaying in Vietnam and Indochina in the lap of luxury” said Pham Ha, Founder and CEO of Luxury Travel Company.

The global campaign consist an opening representative offices in Australia, the UK and USA this year.

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