Toronto, Canada, February 15, 2009 --(PR.com
)-- In response to the bushfires that are devastating parts of the Australian states of Victoria and New South Wales, G.A.P Adventures, a world leader in adventure travel, is sending out an urgent appeal asking for donations to help support the communities affected by this natural disaster, the worst Australia has seen in more than a century. Thousands have been left homeless, and the number of fatalities continues to grow as authorities now have access to previously unchecked areas.
"G.A.P Adventures is eager to provide immediate assistance to these communities by providing another avenue to gather funding to support the relief, recovery and reconstruction efforts that lie ahead,” says Bruce Poon Tip, CEO of G.A.P Adventures. “We encourage others to join us in supporting the communities affected by this disaster."
All donations made through the Planeterra Foundation, founded by G.A.P Adventures, will be matched dollar for dollar and will go to the Australian Red Cross Society in support of the over 20 evacuation centres that have been set up to provide those affected with first aid and emergency services, food and shelter, and registration so that they can be located by friends and family.
To support those affected by the bushfires, please donate to the G.A.P Adventures Australian Bushfire Appeal at https://secure.planeterra.org:8077/donations.php.
The Planeterra Foundation was founded by G.A.P Adventures in 2003, and supports local communities around the globe. It provides us as a company, our travellers and other donors with a way to give back to the people and places we visit on our tours, as well as the communities in which we live. For more information about Planeterra, please visit www.planeterra.org.
About G.A.P Adventures
G.A.P Adventures is a world leader in the adventure travel industry. We offer unique small group adventures, safaris and expeditions on all seven continents with a focus on culture, nature and active travel to more than 85,000 travelers annually. Our unique and varied styles of award-winning trips are ideal for people with a sense of adventure - who want to travel off the beaten path, immerse themselves in the local culture and environment and experience the real world in a sustainable manner. For more information please visit www.gapadventures.com.