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ipipi, leader in global text messaging, celebrates 5 years of breakthrough technology

ipipi is celebrating its 5 year anniversary and its leadership in providing the best global SMS connectivity in the industry. Take a look at where ipipi is today and where it is going. ipipi is more than just the best at providing global SMS - they aim to be the best at connecting people at any point around the world. 5 years has brought ipipi nearly 200,000 customers in both consumer and enterprise markets, where they serve individual needs as well as large scale enterprise integration.

Vancouver, Canada, May 16, 2005 --( ipipi has become the leader in text messaging for businesses and consumers around the globe. In only 5 years, they've attracted over 200,000 customers, have build a robust and reliable SMS platform, and have optimized industry relationships to have the best global connectivity. ipipi customers can send text messages to any mobile on the Planet - and, only with ipipi, they receive replies too!

May, 2000 - is launched by Upside Wireless based on the Wireless Information Server
June, 2001 - gets upgraded to include email-to-SMS, webmail, and calendar.
November, 2001 - Upside Wireless grows and moves to a new location
August, 2002 - ipipi gets a 4 1/2 star rating on
November, 2003 - ipipi gets a new design and expands network coverage
January, 2004 - ipipi grows again and moves to a larger, more "orange" office space
May, 2004 - the 100,000th customer signs up for ipipi, doubling subscription rates in 1 year
May, 2004 - ipipi launches its first API
December, 2004 - ipipi gets network coverage to every country on the Planet
January, 2005 - ipipi starts blogging
March, 2005 - Upside Wireless partners with ZYB
May, 2005 - ipipi help pages gets updated with all the newest tips and tricks

So, where is ipipi today? ipipi has grown into a large and active company, employing people from diverse backgrounds to make a product as robust as its customers demand. They've used this pool of talent to develop a product that they're customers love - one that helps people stay in touch - no matter where in the world they may be. ipipi is the only company out there who can provide SMS text messaging service to every country on the Planet.

ipipi employees pride themselves on their commitment to customers, and will continue to strive to incorporate all their great feedback into new releases of ipipi. Currently, 90% of new product development is driven by individual customers and enterprise users. With that support, ipipi will prove to be a force in the industry. ipipi has just signed on some new partners, has started some new campaigns, and is on the move to grow.

What's coming for the future of ipipi? Well, ipipi is growing rapidly into every corner of the globe. They're trying to get every last network onto the coverage list. They don't think it's enough to be in every country - they want they're coverage to be the best and strongest in every country. The ipipi team is also distributing a series of gateways around the world to ensure that they're customers get fast replies and, to top it off, to ensure that their friends and family reply at as close to their local rates as possible. Local rates for international SMS. They're the only ones aiming for this. And they will get there.

Branko Zurkovic, President of Upside Wireless (the company behind ipipi), has this to say: “We believe that sending two-way messages is a vital component of the industry. We want to ensure that our customers can communicate at a reasonable rate for themselves and their loved ones no matter where they are in the world. We also want to ensure that our corporate customers have the most reliable, connected, easy-to-integrate product on the market. That is what ipipi does now, and that’s the focus we’ll use for the future.”

ipipi customers can look forward to a more friendly, organized and effective service. And ipipi will be offering easy ways for others to partner and resell their great product to all the markets in the world.

About Upside Wireless Inc.
Upside Wireless Inc. is a global mobile messaging solutions provider, specializing in the delivery of corporate and personal information to and from wireless data networks using Short Message Service (SMS) and cellular phones. Check out to see the proof of concept for our technology.

About ipipi
ipipi is a global SMS messaging portal that enables sending and receiving of text messages in a "Hotmail" like, familiar and simple to use environment. Its flexible interfaces enable our global users to send SMS to any mobile phone on the planet by using Internet browser, Microsoft Outlook or Instant Messenger. Similarly, ipipi offers a "60-minute-API" that enables global companies to SMS enable their enterprise applications in minutes.

The Wireless Information Server (WIS) is a proprietary mobile messaging platform that enables intelligent delivery and routing of relevant information between multiple networks. It acts as a bridge between electronic information residing on various and otherwise disconnected networks (for example the Internet, enterprise applications and wireless data networks).

Visit our blog for all the latest in innovative news about mobile culture and text messaging:

We are leading the way in messaging technology. Are you ready to follow?

Branko Zurkovic, President
503 - 535 Thurlow Street
Vancouver BC
V6E 3L2
Tel: 604-780-0592


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