Network Engineering Technologies
Network Engineering Technologies

Network Engineering Technologies Announces Major Corporate Rebranding Initiative

Rebranding efforts underscore the company’s expansion into managed services, new channels and markets.

Middleton, WI, April 21, 2009 --( Network Engineering Technologies, Inc. (NET), an industry-leading technology services company, formally unveiled its new branding and visual identity today signifying a major milestone in the Company’s objective in translating the company’s expanded capabilities through a new logo, tagline and website.

The announcement comes at a time of substantial growth and change for the Company and the differences aren’t just cosmetic. “Major investment has been going into strengthening our core capabilities while expanding our new professional and managed services into new markets and channels,” said Bruce Crass, President of NET. “All changes have been completely customer driven. The rebranding effort from our visual identity elements to our tagline and website is helping us in translating our new vision and aggressive growth strategy to both our customers and partners.”

The rebranding effort comes on the heels of NET’s corporate re-structuring and leadership announcement. “With a strong management team and customer-centric focus, NET is developing an organization that provides comprehensive, turnkey solutions that are meeting the dynamic and evolving needs of our ever-growing customer base,” said Crass.

Enhanced Market Approach

The Company has in the past year increased its overall capabilities and offerings with a dedication to providing true turnkey solutions for customers. With new and expanded professional and managed services including NET’s newly launched NETPro Store℠ pre-bundled service level packages, NET has also increased its capabilities and offerings to new markets including healthcare as well as new channels from original equipment manufacturers (OEMs) to distributors and value-added resellers (VARs).

NET’s new OEM, Distributor and VAR Solutions Programs are customized to each channels’ specific needs. The Programs were developed to provide the different channel members a way to expand their geographic service presence while offering services that adds value to their current offerings and increasing customer satisfaction through every phase of a technology’s lifecycle.

“NET has been continuously evolving and broadening our line of solutions and with that our market and channel presence in an effort to deliver integrated business value for our customers and partners alike.” stated John R. McMahon, COO of NET. “We will continue to seek new ways to expand our reach and presence throughout North America to support NET’s new vision while retaining the trust and support given to us by our loyal customer and partner base.”

Branding Evolution

NET’s rebranding efforts include a new logo, tagline and redeveloped website that embody the Company’s core and expanded services, new channel and market approach. “Rebranding is just one part of our overall growth strategy,” said McMahon. “We believe we created a look and feel that more accurately reflects our total service offerings with new visual elements and a website that reflects and communicates our unique selling propositions.”

The new visual identity elements work together to create a consistent and integrated presence designed to unite the Company’s total service offerings. NET’s new logo design has a distinctive arc shape above the “N” logo mark. The arc shape was designed to represent night and day with the half moon shape signifying NET’s 24x7, 365 business models as well as its dedication and commitment to delivering excellence in service delivery. The Company’s new tagline “Integrated Services. Intelligent Solutions.” reflects NET’s promise to delivering complete, end-to-end services that provide the solutions and support that their customers desire.

NET’s new website is now searchable by industry, channel or technology. The website combines Web 2.0 technology with intuitive navigation and a strong visual presence. The site includes a new partner extranet portal as well as a redesigned customer service portal.

About Network Engineering Technologies, Inc.

Since 1993, Network Engineering Technologies (NET) has been an industry-leading technology services company providing infrastructure and communications solutions for the OEM, distributor, reseller and end-user channels. NET provides end-to-end professional and managed solutions from network design, advanced project management, remote, onsite and logistical services and support for customers’ complex voice, data and video infrastructures. We operate across North America with an extensive network of over 2,500 Certified Service Professionals who support our customers’ technology needs in a number of diverse industries. To learn more, visit

Network Engineering Technologies
Melissa Jacobson
3140 Deming Way
Middleton, WI 53562