Periódico Hispanidades Selects MAYO Communications As Agency Of Record

The Los Angeles firm MAYO Communications will help ramp up branding of new West Coast Hispanic newspaper, website and announcements.

Oxnard, CA, May 28, 2005 --( “After an exhaustive search we found MAYO Communications, which is 100 percent Spanish-owned public relations firm as our first choice to represent out new Spanish language newspaper coming out later this month,” said Publisher and C.E.O., Josie Tizcareño, Periódico Hispanidades. “MAYO has excellent relationships with the Spanish media and mainstream media.”

Central California’s premier Spanish-Language weekly newspaper - Periódico Hispanidades, which will be officially launched in Ventura and Santa Barbara Counties this week and the first edition of 25,000 copies of the 11 by 15 inch free paper will hit the newsstands on March 30, 2005. Wednesday, March 23, 2005 a kickoff reception will be held at 6:30 p.m. at the Tomas Café, 622 A St., Oxnard.

Tizcareño, who hosted the newspaper’s launch festivities this Spring recognized several notable attendees including: Mexican Actors Eduardo Yanez and Jorge Rivero; Univision Television Anchors Rolando Nichos and Teresa Quevedo; Fernando Gamboa, Mexican Consulate; Oxnard Mayor Tom Holden, Ventura County Supervisor John Flynn; Oxnard City Councilman John Zaragoza; Roland Cordobes of Gold Coast Hispanic Chamber of Commerce; Luis Villegas of Santa Barbara Hispanic Chamber of Commerce; Mariluz Gonzalez of Fonovisa Records; and Marco Antonio Gonzalez of Univision Music. The event will include refreshments and Mariachi music.

“Periódico Hispanidades is a powerful weekly newspaper for the Spanish-language reader. Its mission is to provide quality, timely and relevant editorial content to the Spanish-language reading public in Ventura and Santa Barbara counties,” said Tizcareño “It is to provide a valuable product that allows local and national advertisers to reach Ventura and Santa Barbara counties’ growing Spanish-language population."

She also noted that 70 percent of the population in Oxnard, CA is Latino. More than half of the first 25,000 copies of the newspaper will be mailed to Oxnard residents alone. The Latino population is the fastest growing segment of California, where some 50,000 people are migrating to the golden state each month, 25,000 in Southern California alone.

Periódico Hispanidades will feature national, international stories from Latin America, Mexico, California and local news sections from Ventura and Santa Barbara Counties, including news from the Associated Press. A Periódico Hispanidades website, which will be designed by MAYO Communications is also in the works. The website will allow advertising to place their banner ads on the site where visitors can obtain stories online and interact with the editors. Community events and announcements will also become a big part of the newspaper and its website (www.Perió