LIP-INK® International Selects MAYO Communications As Agency of Record. It also Receives Stamp of Approval From PETA

LIP-INK® International chooses MAYO Communications for media relations and product placement of the world's original waxless, waterproof, smearproof, and ultra-durable, natural liquid lip color™.

Los Angeles, CA, June 01, 2005 --( LIP-INK® International announced today, it has selected MAYO Communications as its agency of record in branding its company products. "We screened about a dozen PR and Marketing firms and found MAYO with the best qualifications and energy," said Marketing Director Steve Monas, LIP-INK® International.

People for the Ethical Treatment of Animals (PETA) has just endorsed LIP-INK® International as the first American cosmetics company to produce smear-free products that are 100-percent animal friendly. LIP-INK® International received this endorsement because of the fact that the company does not test its products on animals and is beeswax-free. PETA, the largest animal rights organization in the world, operates under the simple principle that “animals are not ours to eat, wear, experiment on or use for entertainment.”

“We are extremely pleased and honored to receive PETA’s endorsement of our line of products,” said Rose Nichols, CEO of LIP-INK® International. “It is important for me to create products which are both functional and innovative, while remaining animal friendly. I am confident that when women wear our products they will feel elegant and natural. It is also crucial for women to know that by using our products, we are helping to fight animal cruelty,” explained Nichols.

Animal testing has been and remains a hot-button issue with consumers worldwide. In the United States, a common misconception is that the law requires cosmetics to be tested on animals for safety when in fact neither the U.S. Food and Drug Administration (FDA) nor the U.S. Consumer Product Safety Commission requires animal testing for cosmetics or household products, respectively.

LIP-INK® International, the world’s only Wax Free™ patented semi-permanent color cosmetic is the brainchild of inventor, mother and CEO, Rose Nichols, who founded the company in 1995 in El Segundo, California. The company offers an array of ground breaking cosmetic and beauty products for lips, eyes and skin which are all skillfully handcrafted in small batches using only healthy alternative ingredients.

Nichols began experimenting with herbs and botanicals in cosmetics and magic markers used in art. Nichols brought both worlds together with her first creation and batch of LIP-INK® International Semi-Permanent Cosmetics®. She turned the standards for the cosmetics world upside down.

About LIP-INK® International:
LIP-INK® International, founded by Rose Nichols in 1995, is the world's original wax less, waterproof, smear proof, and ultra-durable, natural liquid lip color™. This unique product keeps the color where it belongs: on your lips. Backed by multiple patents and industry awards, LIP-INK® International’s liquid lip color™ is the superior leader in lip color today. It is the only cosmetic company that can declare “smear proof guaranteed or your money back.” LIP-INK® International is currently available at hundreds of spas, salons, doctors' offices and retail locations worldwide. For more information visit


[Editors: For images and media interviews with Rose Nichols, CEO of LIP-INK® International, please call George McQuade or Aida Mayo at 818.340.5300]