MiniCo Publishing Offers New Publication Focused on Effective Self-Storage Marketing & Advertising

Phoenix, AZ, July 15, 2009 --(PR.com)-- "Marketing & Advertising" is the latest publication in the Mini-Storage Messenger Informational Series. Published by MiniCo Publishing, "Marketing & Advertising" includes eight articles focused on effective marketing and advertising tools for self-storage businesses and is available in a downloadable PDF format. The publication includes the following articles:

· Marketing in Tough Times: There is a Silver Lining
· Marketing on the Web: Expanding Your Online Presence
· Internet Usage: Growth Leads to Changes in Marketing Trends
· Psychographic Marketing: Increasing Occupancy in Today’s Market
· Yellow Dinosaurs? Debating the Demise of Phone Directories
· Perks and Premiums: Incentives That Rent Self-Storage Units
· Demonstrate and Educate: How to Increase Climate-Control Rentals
· Selling the Unique: Tips for Marketing Specialty Storage

In addition to "Marketing & Advertising," the Mini-Storage Messenger Informational Series includes the titles "Tax Talk" and "Market Watch, Volumes I & 2." These publications are available for purchase at www.ministoragemessenger.com for $24.95 each. The next title in the series, "Legal Landscape," will be published in August 2009.

MiniCo Publishing, a division of MiniCo, Inc., publishes the “Mini-Storage Messenger,” the leading monthly trade magazine covering the global self-storage industry. Other publications include “Self-Storage Now!,” “Mobile Self-Storage Magazine,” “RV & Boat Storage Today,” “Self‑Storage Canada,” the “Self-Storage Almanac,” the “Self-Storage Development Handbook,” and the “Self‑Storage Buyer’s Guide.”

Since 1974, Phoenix-based MiniCo, Inc. has been a self-storage leader providing superior specialty insurance programs, informative publications and valuable products and services created expressly for the self‑storage industry.

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