Grand Renovations Include TV Mirrors by SÉURA

Lake Geneva, WI, July 22, 2009 --( Milwaukee-based Marcus Corporation recently completed a multi-million dollar renovation at the Grand Geneva Resort in Lake Geneva, Wis. The Frank Lloyd Wright-inspired resort, home of two championship 18-hole golf courses, is the capitol of comfort in the Midwest. In order to maintain this premier position, an improved, stand-out guest experience was to include the ultimate in luxury and technology: vanishing television mirrors.

The renovation included all 355 guestrooms and spread across seven buildings of the Grand Geneva Resort. Notable upgrades include an expansion of the outdoor pool area, and a re-design of WELL Spa + Salon.

In addition, technology combined with everyday guestroom amenities converge with the installation of bathroom mirrors complete with state-of-the-art vanishing televisions. This advanced technology is centered in Lake Geneva’s backyard – Green Bay, Wis. SÉURA, Inc. manufactures luxury mirrors with television technology for commercial projects worldwide from the Green Bay, Wis. facility. SÉURA specializes in custom solutions particularly for projects like Grand Geneva.

Renovations included new carpeting, drapery, bedding and furniture in all 355 guestrooms. Bathrooms feature new fixtures, vanities, marble flooring, lighting, wet bar renovations, and SÉURA vanishing television mirrors.

“Most of our customers are based in Los Angeles, New York, and Miami. We were naturally excited to work with the Grand Geneva because we are both Midwest companies. We are starting to see promising growth in this part of the country in the hospitality industry.” said Tim Gilbertson, President of SÉURA.

At first glance, the new “magic” mirrors are a classic design element within the warm décor of the resort. With the click of a remote, a high-definition 19” LCD television materializes on the surface of the mirror. With another click, it completely vanishes, leaving a flawless reflection. Featuring vanishing technology from SÉURA’s Enhanced Series™ and ultra-slim LCD technology from SÉURA’s award-winning ONE™, these mirrors are nothing short of magical.

Who wouldn’t love the luxury of simultaneously watching the news and brushing teeth? It’s this ‘wow’ factor that the Grand Geneva designers were looking for when they chose to furnish every bathroom with a television mirror.

“A product like a vanishing television mirror is memorable. Guests will recognize and remember the Grand Geneva as ‘the resort with the TV mirrors.’ We are proud to provide that recognition for the Grand Geneva.” said Gretchen Gilbertson, Director of Marketing at SÉURA.

The Grand Geneva renovation is still in progress, yet guests are already abuzz with the luxury and comfort available in the finished parts of the property.

Both with humble beginnings in Wisconsin, Grand Geneva and SÉURA are perfect partners in this renovation. Both have worked to improve what will continue to be a popular, easy-to-get-to destination for travelers from Chicago and Milwaukee.

Katy Gertz