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Launch of Social Media Services Through Convergence of Marketing, Advertising and PR

SEO Trends Says That Social Media Marketing is on the rise because it has a great ROI and it can be micro-targeted at an audience.

New Delhi, India, August 23, 2009 --( Sagar Kumar, Marketing Head of Solution Point, a leading Indian website development company that specializes in organic search engine optimization, says that all social and commercial organizations can benefit from a social media optimization offered by A quality search engine optimization plan is an essential part of on-line marketing, even if your company is the only company in city. He was speaking during the launch ceremony of their Social Media Services Offering through Convergence of Online Marketing, Advertising and PR.

"If potential customers are looking for a product or service that only you or a handful of competitors provide and they cannot find it easily through Internet search, they will just give up. A website that is not search engine friendly is as bad as not having a website at all. The purpose of having a website is to create a comprehensive online presence, regardless of the product or service offered," he added.

In today's world, corporate barriers control customer experiences rendered through various departments from product marketing to customer service. Giving all stakeholders a real voice in that process — via phones, email, mail, participation and social media - has been the antithesis of many corporate cultures for decades. Mr. Kumar says, use of social media as a marketing mix is better than hiring some urban-connected individual for getting brand attention. Firms should craft a strategy and understand what their business objectives are. And it means never, ever taking eye off the customer and doing what matters - providing value to them. After all, isn't that what you're in business for?

In the world of Internet, you never get a second chance to make a first impression, every single piece of copy or web page, every minute of video, every utterance you make can become a decision point for someone. It may be a potential customer, a prospective employer, maybe even a family member. Make your actions count - hire the right social media agency. Social media encompasses more than the major portal brands, and includes things like blogs, wikis and other UGC Sites. Of course, all of these mediums are still in the experimental phase when it comes to ad formats and measurement.

As per Mr. Sagar Kumar, Social Media Marketing is on the rise because it has a great ROI and it can be micro-targeted at an audience and it is much easier to scale up and scale down than almost any other kind of Marketing. With budgets for social media marketing clearly on the rise, once best practices are established, those remaining skeptical about the medium may also jump in, and overall spending should continue to grow. Perhaps, at that point, we can even conclude that social media is indeed an industry.

Established in 2004, Solution Point is a leader in Custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered communication solutions, including web-based content management, web design, graphic design, custom web software applications, search engine optimization (Organic SEO), and digital media solutions. For more information, call 91-11-4168-1410 or visit

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SEO Trends
Raj Sharma

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