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Profit is on the Menu: Restaurant Insider Dishes Out Industry’s Top Marketing Secrets

Renton, WA, September 15, 2009 --( In an age when three out of five new restaurants fail within three years, here’s something worth at least a few extra portions: proven restaurant-marketing secrets that can boost sales by at least 33 percent—and make clients “fall in love” with your business.

That’s just part of what’s inside Restaurant Marketing Strategies: Dramatically Improve your Restaurant Profits while Spending Less Money, just released by Outskirts Press. This breakthrough book from successful restaurateur and marketing guru Jose Luis Riesco finally brings the strategies of the nation’s top-performing restaurants to businesses of any size.

“By the end of the book, you should already be making at least 33 percent more than you are making now, if you are serious about learning and implement the techniques that I will teach you,” writes Riesco, a restaurant marketing consultant who owned an upscale family restaurant in Bellevue, Wash.

At the core of the book is a relentless focus on effective and low-cost techniques to boost marketing, streamline operations and ratchet up sales. More than a collection of tips, this charts-and-graphics-packed guide is like a restaurant owner’s business coach, helping managers find the right strategies to achieve their vision of success—whether it’s being the premier high-end dining spot in town or a ferociously popular family-friendly place to grab a bite. Among the important insights:

* Find your Unique Selling Proposition—the one thing that sets your restaurant apart. Decide if it’s based on service, quality, exclusivity or price. Then, promote it relentlessly to that target market.
* Think of revenue on a geometric scale, not a linear one. That means focusing on three key growth areas: client numbers, per-visit spending, and visit frequency. Riesco shows you how.
* Discover “small portion desserts.” Turns out, clients aren’t more satisfied by bigger, more elaborate desserts. Simpler offerings—gelato, for instance—carry larger margins, and clients feel better about splurging on them.
* Use bartering to grow your business. Exchanging gift certificates for goods and services reduces the cost to you—and introduces others to your restaurant.

There’s much more inside Restaurant Marketing Secrets—and online, at That’s where readers can get exclusive personalized attention and guidance to transform their business. Bon appétit.

Restaurant Marketing Strategies is now available through Ingram, Baker & Taylor,,, and the online bookstore of Outskirts Press, at

Book Statistics
ISBN: 978-0-9819351-1-9
Suggested Retail Price:
Size and Format:
5.5x8.5 Paperback
Page Count: 360
Genre: Marketing - Industrial

About the Author: Jose L Riesco owned a Seattle-area restaurant before starting Riesco Consulting and Marketing, where he helps restaurant owners meet their goals. By creating a powerful client-centric strategy, restaurateurs will be able to dramatically increase their sales while serving happy, returning clients day after day. He lives in Renton, Wash.

Author Contact: Visit the author on the Web at and

About Outskirts Press, Inc.: Outskirts Press, Inc. offers full-service, custom self-publishing services for authors seeking a cost-effective, fast, and flexible way to publish and distribute their books worldwide while retaining all their rights and full creative control. Available for authors globally at and located on the outskirts of Denver, Colorado, Outskirts Press represents the future of book publishing, today.


Outskirts Press, Inc., 10940 S. Parker Rd - 515, Parker, Colorado 80134 — 1-888-OP-BOOKS
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