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Super Technologies, Inc. DIDX

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Case Study: Broadband Solution Communication Empowered by DID Number Peering


Pensacola, FL, September 22, 2006 --(PR.com)-- (This case study won the Internet Telephony Excellence Award for 2006 at http://www.tmcnet.com/awards/it-excellence-award-winners-2006.htm.) BroadBand Solution Communication's end-users have a huge appetite for DID's (phone numbers) both local and international. An example of a BSCOMM end-user: Company Z needs a Pakistan DID to ring over SIP to their English-speaking appointment takers. They need a Miami DID to ring their Spanish-speaking appointment takers. BSCOMM soon discovers the complicated interop and interconnect agreements of DID providers. Typically, a healthy deposit in the range of thousands is required. Minimum monthly DID purchase is huge. Picture the VoIP newcomer with effective and exciting marketing and customer service strategies, catering to a niche market with few funds to invest. The average DID setup is $16 and monthly fee $6.50 for even a USA number. BSCOMM experiences demands from its DID vendor for ever increasing purchase and length of DID setup period. The company needed just one "Pakistan DID" and received demand for a minimum purchase of 100 at $40 each plus the initial deposit and monthly minimum DID and MOU requirement. Just one of several scenarios occurring within one 24 hour period. Impossible!

But was it really impossible? The CEO Francisco Saviñon, Christian Fernandez, and Salvatore Alvarez, part of BroadBand Solution Communication's successful leadership team, discovered information about a company named Super Technologies, Inc. whose CTO Rehan Ahmed had invented the DIDxchange concept, software and more, something like an "eBay®" of DID. BSCOMM first read about DIDX on the asterisk-biz mailing list in 2005: hearsay, complaints, insults, and praise. A press release in October 2005 stated that the company's CEO Suzanne Bowen would share the concept of DID Number Peering at TMC's INTERNET TELEPHONY® Conference & EXPO Fall Oct 24, 2005. On the same day, BSComm opened membership on DIDX with this statement, "I, Salvatore Alvarez, have tested the didx's service, and it is working fine to my switch."

BSCOMM chose DIDX because of its user-friendly web interface, the weekly DIDX Skypecast training, and the ease of one interconnect agreement. Upon completing the seamless interop process in just three days, BSCOMM moved from a couple agreements with US providers to one agreement that put them in business with 2650+ DIDX members located in USA and around the globe. The ability to buy and sell DID, open support tickets through the web-based communication system, and view call history powered a phenomenal moment in the company's history. Within a few months it had considerably increased its customer base. In addition, when there were no DID's available for a given city (USA or international), with just a few simple steps, it could request those DID's, the number needed, channels needed, and the price it was willing to pay. All DIDX members who had enabled incoming email about Request DID, received these requests, and were able to meet the need where applicable and agreed upon.

There were only a few problems, once in March and once in August 2006. Both were addressed by DIDX and fixed or DIDX had the DIDX seller fix the problem on their end within 24 hours or less. BSCOMM agrees with DIDX that the ticketing system far outweighs phone tag. DIDX keeps a permanent record of the communications in this ticketing system that BSCOMM can review
anytime online.

The real clincher that eliminated DIDX's competition for BSCOMM DID needs is the free buyer and seller API. It gives BSCOMM and the DIDX membership full access to the complete DIDX database services and stock of DID, ready to sell directly from DIDX members' websites, in realtime on demand. BSCOMM is able to discriminate the DID's according to vendor rating, DID rating, and country code. It can release any DID if not satisified within 36 hours and release any of its own DID stock on DIDX when its end-users buy them. Comparison of vendor and DID ratings as well as prices offered for a particular area or city's DID's make DIDX the versatile choice for wholesale DID.

Installation was simple. Broadband Solution Communication signed up at didx.net. It received a free USA and a free UK number to test with its SIP server, by pointing to its office SIP address and checking for DTMF. An understanding of the DIDX FAQ and agreement to DIDX terms, led to an activation call with Lisa or Muneeb. DIDX took care to understand more about BSCOMM's company, its goals, and its requirements via an additional conversation with the CEO Suzanne Bowen.

Broadband Solution Communication sales have increased 35% since the inception of its use of DIDX wholesale marketplace on October 24, 2005. Originally, its customer base was located in the United States and Spain only. Now, its market has expanded to Japan, UK, and South America. The company has seen a substantial increase of its average return on investments in gaining and retaining customers by 30%. It has doubled the number of its employees. BSCOMM is now able to seriously increase its appeal and sales to business customers in its current markets as well as Asia, more of South America, and Canada. It is positioned to add unique reseller opportunties and to target government and tourism industry clients.

In conclusion, DIDX's has the easy process to purchase any DID that BSCOMM's end-user requires. This was after just one interconnect agreement and interop process. BSCOMM is readier than ever to make customers happy. Christian Fernandez of BSCOMM states, "No wonder, DIDX has been nominated for the 2006 World Communication Changemaker Award. It is definitely a disruptive technology that we paid attention to, are using and that our end-users are benefiting from. That is the bottom line."

About Super Technologies, Inc.:
Super Technologies, Inc. is a Northwest Florida-based small telecom technology solution provider, in business since 1999. Since its start, it has archived many firsts in the area of telecommunication. DIDX is the most empowering invention yet, bridging worldwide telecom and their end-users closer than ever.

About Broadband Solution Communication:
Also known as GlobalVon, serves the English and Spanish-speaking global market since 2004 with a variety of country-specific unlimited calling packages. Each package includes voicemail, caller ID, conferencing, follow me, fax and more. Its headquarters are in Woodbridge, Virginia with offices also in Dominican Republic and El Salvador.

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Contact Information
Super Technologies, Inc.
Suzanne Bowen
+18504338555
Contact
www.didx.org
+18504393332, +12127363719

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