Sunset Records Strikes Deal to Integrate Its Mobile Content with Vio Mobile

New York, NY, October 17, 2009 --(PR.com)-- Agreement Will Enable Vio Mobile Users and Vio Distribution Partners to Seamlessly Release Sunset Records Contextually Relevant Ringtones at Hundreds of Retailers and Mobile Carriers All Over The World.

Sunset Records announced today it has signed an agreement with Vio Mobile, one of the industry’s leaders in mobile distribution, to provide mobile ringtones across several mobile retail channels, with hundreds of mobile carriers in territories all over the world.

Under this newly signed mobile distribution agreement, Sunset Records ringtones will be integrated into the Vio Mobile distribution network, enabling millions of users globally to effortlessly discover Sunset’s mobile content. Vio Mobile is also integrating its distributed ringtone catalog with the popular electronics company, Acer, for branded purchases so buyers of the new Acer MP3 Player, can discover its music on the new Acer media player. Sunset Records will also ensure that its links to the Vio Mobile website are set up integrated on every artist page. The Sunset artist pages are set up that when fans click through the links off their artist pages, they will be offered ringtones, playback tunes, wallpaper graphics and all relevant mobile content.

“The Sunset Records partnership with Vio Mobile emphasizes our continued expansion to get our music placed in every worldwide distribution channel and then also highlights how we can integrate our content with ease,” says Don Lichterman, the Head of Sunset Records. “I was impressed right away with what Ivan (Woodson) has built at his company,” says Lichterman about this deal and that he is “confident that Vio Mobile partners and its users will be able to find our mobile content in every network and all over the world.”

With this deal in place today, Sunset will have its catalog of recorded music available through the Vio Mobile network of over Two Hundred (200) mobile carriers around the world.

About Sunset Records
Sunset is a privately owned Don Lichterman Company. Sunset is one of the leading independent record labels and entertainment companies in the world. The Sunset Group of Entertainment Companies, and its global operation, acquire, develop, and distribute major music recording artists, home visual entertainment products, online-digital entertainment technologies and music and filmed entertainment worldwide. Sunset's four major divisions are the Sunset Distributed Label Group, the Sunset Strategic Marketing and Licensing Division, the Radio Sunset Network and the Sunset Filmed Entertainment Division.

###