Webinar Offers Self-Storage Marketing Strategies from "The Hat Lady"

Phoenix, AZ, November 03, 2009 --(PR.com)-- On December 17, 2009, MiniCo Publishing will host the free webinar "The Hat Lady Speaks: Marketing Self-Storage" presented by the “hat lady” herself, M. Anne Ballard. The president and founder of Universal Management Company, Ms. Ballard has become an icon in the self-storage industry, recognized for her successful marketing and management strategies as well as her distinctive headwear. During the webinar, she will discuss techniques that have been proven over years of trial-and-error proofing in self-storage facilities around the country. Topics will include the following:

· Telling your facility’s story
· Practical solutions for improving store performance
· Proven programs anyone can use
· Step-by-step marketing instructions
· Real-time processes that maximize your marketing
· An A-to-Z guide for marketing, management and team motivation

Ms. Ballard founded Universal Management Company more than 15 years ago. She has written many articles for the "Mini-Storage Messenger" and other publications, and is a regular contributor to the annual "Self-Storage Almanac." A longtime top operator in the self-storage industry, Universal Management Company offers self-storage business owners the benefits of the company’s extensive industry experience as well as professional, unbiased management services. The webinar will be sponsored by Universal Management Company and moderated by Poppy Behrens, Publisher, MiniCo Publishing.

The Mini-Storage Messenger Self-Storage Webinar Series offers informative monthly webinars free of charge to self-storage professionals and other individuals. For more information or to register, visit www.ministoragemessenger.com. Online registration is required for this free live event.

MiniCo Publishing, a division of MiniCo, Inc., publishes the “Mini-Storage Messenger,” the leading monthly trade magazine covering the global self-storage industry. Other publications include “Self-Storage Now!,” “Mobile Self-Storage Magazine,” “RV & Boat Storage Today,” “Self‑Storage Canada,” the “Self-Storage Almanac,” the “Self-Storage Development Handbook,” and the “Self‑Storage Buyer’s Guide.”

Since 1974, Phoenix-based MiniCo, Inc. has been a self-storage leader providing superior specialty insurance programs, informative publications and valuable products and services created expressly for the self‑storage industry.

MiniCo, Inc.
Christa Van Zant