Englewood, CO, November 20, 2009 --(PR.com
)-- As the speed of information technology increases, so does the responsibility of marketing in all possible mediums. To that end, Stonebridge Companies, a progressive leader in hotel development and property management, has announced that Melissa Madtson is their new e-Commerce Manager. She will be responsible for all aspects of electronic marketing including online brand management, lead generation, email marketing, affiliate marketing, events and promotions, social networking, web design and copy writing, search engine optimization/search engine marketing, and pay per click advertising.
“We are delighted to have Melissa Madtson on board,” commented Kevin Mahoney, Chief Operating Officer for Stonebridge Companies. “Our hotels already offer great convenience from their physical locations, but we also understand that it’s important to have the best location and visibility in the electronic media world. Melissa’s expertise in creating and managing online marketing opportunities and her skill in analyzing marketing metrics will benefit all of the properties in the Stonebridge Companies portfolio.”
Ms. Madtson will partner with Stonebridge Companies’ Revenue Management and Sales and Marketing Departments to maximize revenue generating efforts for the forty hotels they currently operate and to provide innovation and direction strategies. She will also manage relationships with brand e-Commerce reps to ensure the effective use of programs and pricing, work with online travel agencies such as hotels.com, Expedia and Travelocity, and monitor guest comment sites as well. Stonebridge Companies currently has brand relationships with Marriott, Hilton, Starwood, Carlson Hotels, and Intercontinental Hotels Group.
In prior positions with Breakthrough Management Group International and Outback Steakhouse Incorporated, Ms. Madtson was also responsible for creating radio promotions and contests within specified markets across the U.S and for writing the copy points to be used in those events. She also created press releases for in-house and regional events, maintained marketing budgets, and prepared monthly reports and recaps of regional competitive activity. Melissa will produce copy for Stonebridge Companies as a part of her role as e-Commerce Manager.
Melissa Madtson’s office is located at the Stonebridge headquarters in Englewood, CO. She can be contacted by phone at 303-785-3159 or email her at mmadtson @ sbcos . com.
About Stonebridge Companies
Founded in 1991 by Navin C. Dimond, Stonebridge Companies is a privately owned, innovative hotel management company headquartered near Denver, Colorado, which has developed over sixty hotels and operated more than seventy-five lodging properties. Currently Stonebridge Companies operates forty hotels comprising approximately six thousand guest rooms in Alaska, Arizona, California, Colorado, Nevada, Utah, Virginia and Washington. The diverse portfolio includes select-service, extended stay, mid-scale and full service hotels in primary and secondary markets.
For detailed information visit StonebridgeCompanies.com.