Somerville, NJ, December 03, 2009 --(PR.com
)-- Effective Travel Marketing & Branding via Television & Web
Discover Your Italy (www.discoveryouritaly.com), Re:Source Media (www.resourcemedia.com) and EAST Tours (www.east-tours.com) will host an educational seminar during International Luxury Travel Mart (www.iltm.net) to outline strategies on how travel businesses can reinvent their products and brands through effective media relations. The event will be held at 3pm on December 8th at the Media Center inside the Palace of Festivals and Congress in Cannes, France.
In today’s competitive landscape, travel marketers must connect with potential consumers via all possible media outlets. “Getting noticed is paramount, while building a deeper relationship with your customers is critical, which is why all travel companies need to employ a multi-platform media relations strategy.” says Kevin Fox, President of Re: Source Media, “You must however choose who you work with quite carefully by identifying a media producer that understands your business values and has platforms that already communicate with audiences in your target list”.
According to Daniela Mencarelli, Managing Partner of Discover Your Italy, having her company featured on CNBC World helped build potential customers’ confidence. “See and learn about our services through a TV interview and web videos save us the time on proving and reassuring how good we are. Customers know that Discover Your Italy is trustworthy and reputable, thanks to the TV exposure” says Mencarelli, “Furthermore, it allows us to present unique itineraries that can inspire viewers to experience Italy in extraordinary ways”. Mencarelli was invited to introduce wine routes and gourmet tours in Veneto on Wine Portfolio (www.wineportfolio.com) a lifestyle travel show hosted by food and wine connoisseur Jody Ness. The show is produced by Re:Source Media and can be viewed globally at CNBC World (www.cnbcworld.com).
A Perfect Marriage for Travel and Media will be presented by Fox and Mencarelli to share practical information on integrated media relations. Using the case study of “Wine Portfolio, Veneto Episode- Discover Your Italy & more” the seminar will provide travel marketers ideas and insights to create optimal results at minimum costs through smart Public Relations and Marketing campaign.
Re:Source Media & Wine Portfolio
Michelle Lin: PR@resourcemedia.com
Fuoritinerario-Discover Your Italy
EAST Tours Inc.
Laura Schneebacher: PR@east-tours.com
About the Presenters and their Associated Organizations:
Daneila Mencarelli is the founder of Fuoritinerario-Discover Your Italy. Travel and cultural heritage has always been her lifetime passion. This combined with her academic training from the prestigious Università Bocconi in Milan and New York University in the US help her to always see things at multinational and cross-cultural level. Travelers enjoy discovering the multifaceted mosaic – Italy through Daniela’s guidance.
Fuoritinerario - Discover Your Italy is a specialty tour operator offering original, exclusive and memorable vacations to Italy www.discoveryouritaly.com
Kevin Fox, President of Re:Source Media is a global recognized television producer and media executive with several international awards. He has earned a worldwide reputation for technical excellence and business acumen and his TV shows can be seen on six continents. Kevin has filmed in hundreds of cities in over 80 countries. He is also the founder of EAST Tours and its associated brands.
Re:Source Media It is an internationally acclaimed broadcast production agency and is known for the innovative and quality programming for global audiences, specifically its award winning travel, lifestyle and business programs. www.resourcemedia.com.
Wine Portfolio produced and directed by Kevin Fox is a television series at CNBC World that integrates food, wine and tourism. The show’s slogan is Eat, Drink, Travel. www.wineportfolio.com
EAST Tours Inc, an affiliation of Re:Source Media specializes in luxury custom tours and focuses on cultural, gourmet, and spa/fitness journeys. Luxury Travel Alliance, Travelicous and Travelzen are the subsidiary companies www.east-tours.com