Aurora Travel Targets Long Haul Tourism: The EU Market for MICE

Vietnam’s prestigious tour operator and holiday maker Aurora Travel plans to promote MICE tours in the EU market in addition to classic excursion and sightseeing packages.

Hanoi, Vietnam, December 05, 2009 --( Whereas ten years ago, MICE travel was just for board directors and high flying executives, nowadays, it has become much less a status symbol and more a corporate necessity in order to attend meetings, conferences and seminars and to conduct client meetings around the globe. The total spending on MICE travel is substantial, on average 25% of the total travel budget of an organization.

According to The International Congress and Convention Association (ICCA), 6,681 associate meetings were organized in 2007. Most of these meetings were organized in Europe which is still the most preferred destination for business events, despite the increasing meetings and travel-related costs in Europe. The number of meetings in Asia and the Middle East showed the largest annual growth between 2003 and 2007, namely 9.7%. And an increasing number of European enterprises and companies are choosing Asian countries their targeted meeting venue.

Vietnam has a thousand year history with many historical vestiges, cultural architecture and beauty spots in all the regions and especially gentle and righteous Vietnamese people in such a peaceful country. Tourism infrastructure experiences nonstop development, which makes many organizations, units and visitors choose Vietnam a coming spot of MICE tourism. As for the nation's potential in the MICE industry, experts from the World Tourism Organization said, during their recent visit to Vietnam, that its MICE tourism may become a fierce competitor against Singapore, which is regarded as the biggest MICE market in Southeast Asia. ICCA stated that, Vietnam is emerging as a safe destination in the world and an attractive place for foreign investors.

Having a thorough grasp of this trend, Aurora Travel is aiming at the target of expanding their MICE travel services in the European market in the year 2010 which was kicked off by the Company Director’s participation in the Course on Strategy, Marketing and Management to the EU market organized by the Holland-based prestigious Center for the Promotion of Imports from Developing Countries ( from 2nd to 7th Nov 2009.

Being well recognized as a leading tour operator and holiday maker in Vietnam, over the past years Aurora Travel has attained remarkable achievements in the MICE sector, most of which is consisted of repeat customers and is something they’re very proud of. The Company successfully organized the International Conference With Theme Party (130 participants) in close partnership with Vietnam Airlines, Accor Hospitality and Dynami Aviation; Abbott Nutrition’s Incentive Travel & Team Building (80 Sales Executives) and WUSC & EUMC Mission To Vietnam: Conference Travel (25 professors and advisors) and so on.

Visit Aurora’s website at for more information.

Aurora Travel
Mr. Dao Truong - PR and Marketing Officer
+844 3747 2597