Chico Chihuahua Into Europe

Chico Chihuahua appoints new agent in the territory

La Hague, Netherlands, December 11, 2009 --( Chico Chihuahua brings “fiesta” into Europe

New agent appointed for the territory

Chico Chihuahua, the Mexican Internet brand – - has appointed Bridging Brands as its exclusive licensing agent for Benelux.

"We have chosen to represent the character Chico Chihuahua because it is a unique cartoon character from Mexico. It all starts with the design and bright colours, which catch the eye immediately. Chico has his own style and kids just fall in love with him!" Said Milo Extercatte, Bridging Brands principal.

"He is a unique character; a small dog with a big personality, a lot of humor and his own free spirit. His special friendship with Pulga, is a realistic 'love&hate' relationship, with 'daily life' issues. Kids in the age group 9-14 years old -targeted more to girls than to boys- can relate to that, as they are in the phase of finding out their own identity. They choose their own style, and a 'cheeky Chihuahua' with a unique design, matches that vision." added Mrs. Extercatte.

"Also the hype of Chihuahua dogs as a 'fashion item' will emphasize the strength of this character. And because Chico is from Mexico and speaks Spanish, this bilingual aspect offer potential to develop kids' skills to 'learn Spanish with Chico'." said Mrs Extercatte.

"From a design standpoint, the styleguide is outstanding and suitable for many product categories. The merchandise will not only appeal to the primary target group 9-14 years old, but also younger, due to the bright, colourful and happy colours, and older, because of the funny content. The support of the online content is very creative and up-to-date, and even that it is not supported by other media at this stage, we 100% believe in this brand: the merchandise will sell itself!” added Mrs. Extercatte.

Plans include to launch a website for the region with special content for the target audience and first efforts will focus on stationery, back to school, novelties and apparel.

“We are thrilled to start this business relationship with Bridging Brands and look forward to working closely with them to develop Chico Chihuahua consumer products for this territory.” Said Mrs Ruiz, Chico Chihuahua creator. “We are also confident that we will move into other European territories in the short term”, added Mrs Ruiz.

Chico Chihuahua is catching the attention of Mexican young kids and tweens because of the fresh humor and bright design.The animated e-cards and the daily comics are a hit among Chico Chihuahua's fans. Currently Chico Chihuahua has a select line of products being sold in specialty gift shops and Riviera Maya.

“The success in Mexican tourist spots has shown us the great potential of our brand in international markets” said Ruiz.

For more information on Chico Chihuahua visit the website

Chico Chihuahua y la compañía del Chile
Blanca Ruiz
222 409 85 82