Hanoi, Vietnam, December 16, 2009 --(PR.com
)-- Recent statistics released by the Vietnamese travel bureau (VNAT) show that increasing numbers of tourists arriving from Western Europe are looking for luxury travel options.
In 2009, Vietnam welcomed almost 4 millions travelers. Several hundred travelers arrived from Europe, including 170,000 visitors from France, 100,000 from Britain and 100,000 from Germany.
The local luxury travel market is bouncing back after a couple of difficult seasons, but today’s well-heeled travelers are spurning the excess of the boom years in favor of authentic experiences.
The founder and CEO of the Luxury Travel Company, Ha Pham, noted that visitors are looking for comfort and style during their holidays and that there’s the potential in Vietnam to capture the market with niche products rather than by trying to “sell the same tourism products since 10 years ago”.
He said: “Golfing, spa, beach vacation, family travel, junk and sampan cruises, honeymoon and romance moved up to the top notch and favorites for upscale travelers. Vietnam’s appeal is vast.”
Wealthy holiday-makers have started to hunt for attractive rates on the Internet and ask for discounts with local travel operator. Vietnam, Laos and Cambodia are hot trips for Europeans according the Luxury Travel Company.
This quest for cost-conscious luxury trips that offer value and are environmentally sustainable looks set to continue and also puts pressure on the Vietnamese travel industry to respond to new trends and expectations.
The Luxury Travel Company feels that, at present, Vietnam’s tourism sector is still suffering from an “image crisis as a destination,” where older products and services are not meeting the needs of a new and growing luxury market.
Vietnam’s first luxury tour operator showcases in many travel trades shows around the world to promote Vietnam tourism at luxury segment.