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Gap Adventures Appoints New CEOs

Founder Bruce Poon Tip adopts new title, strengthens industry-leading focus on service.

Toronto, Canada, December 17, 2009 --( In a move designed to further empower his already highly-entrepreneurial global staff, Gap Adventures founder Bruce Poon Tip announced last week that he is relinquishing the title of chief executive officer effective immediately.

But Gap Adventures is not without a CEO. On the contrary, the world leader in small-group adventure travel now boasts several hundred of them. While Poon Tip’s role in the company will remain the same, the title of CEO is now held by all customer-facing adventure specialists and tour leaders around the world, now known as Chief Experience Officers.

The move to anoint dozens of new CEOs was carried out to highlight Gap Adventures’ ongoing commitment to leading with service and the importance of those customer-facing Gappers to that mission “We truly are a company of CEOs,” Poon Tip said. “When someone calls us up and asks to speak to the CEO, our response will be ‘which one’?”

Gap Adventures’ entrepreneurial culture has been a key driver of growth for the past 20 years, Poon Tip determined that given them the new title would further empower Gappers’ to do their best in providing life-changing adventures to travellers the world over. All Gappers will also now have the unique opportunity to select their own titles that best reflect the specific nature of their positions, their connection to the company’s loyal travellers and their role in the company’s continuing, rapid growth.

Poon Tip will adopt a new title that aptly reflects his ongoing, visionary leadership role within Gap Adventures. The founder is currently weighing various options and will announce the new moniker shortly on Twitter @brucepoontip

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About Gap Adventures
Gap Adventures is a world leader in the adventure travel industry offering small group adventures on all seven continents and beyond to more than 100,000 global travellers annually. The award-winning trips, which focus on culture, nature and active travel, are ideal for those with a sense of adventure – people who want to leave the beaten path and authentically immerse themselves in a local culture or environment to experience the real world in a sustainable manner. Demonstrating its ongoing cultural, social and economic commitment to responsible tourism, Gap Adventures established the Planeterra Foundation, as a way the company and its passengers can give back to the communities visited. For more information, please visit and

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Gap Adventures
Marie Anne MacRae

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