Brits Head for Value in the Sun to Beat Christmas Come-Down

Research has shown that British consumers are fighting the January blues by hunting for last minute bargains in the sun.

Lancashire, United Kingdom, January 10, 2010 --( Recent trends on show that over 40% of holiday searches are for holidays departing throughout January, February and March*.

Unsurprisingly top destinations searched for include Spain (including The Canary Islands and mainland Spain) and Egypt, destinations that are predicted to prove extremely popular in 2010.

Top 10 Destination Searches*:
Puerto de Mogan, Gran Canaria, Spain
Puerto Rico, Gran Canaria, Spain
Sharm El Sheikh, Egypt
Gran Canaria, Spain
Madeira, Portugal
Nile Cruises, Egypt
New York, USA
Benidorm, Costa Blanca, Spain
Fuerteventura, Spain
Hurghada, Egypt

Also unsurprisingly Spain and its outer regions also feature heavily in the top ten cheapest getaways departing within the next 3 months, with travellers finding amazing deals starting from just £111* per person for a week in the sun.

Top 10 Cheapest Destinations departing January, February and March for 7 nights*:
Costa Teguise, Lanzarote
Benidorm, Costa Blanca
Corralejo, Fuerteventura
Santa Ponsa, Majorca
Puerto Del Carmen, Lanzarote
Alanya, Turkey
Bugibba, Malta
Albufeira, Portugal
Fuengirola, Costa Del Sol
Playa Blanca, Lanzarote

Katy Higginson, editor of says “January is traditionally a peak time for people looking for holidays and we have seen a huge volume in holiday searches in the first week of the New Year.” She adds “What we have also seen is the same person looking at various options for the same holiday in order to get the best price. These options include changing dates, departure airports and accommodation star rating showing that although consumers are still looking for a week in the sun, they are performing more searches to get the best deal. We are confident that is providing the best possible prices on the internet but we are also extremely excited as when we launch our Holiday Helper™ technology we will be taking out the need to perform multiple searches to get the best deal!”

So it seems that the cold weather and economic crisis that has faced Brits over the past few months has increased demand for good value last minute holidays in the sun with consumers spending money more wisely and searching for the best deals out there.


Notes to Editors:
*Source = searches performed and results displayed on between 1st and 7th January 2010.

The full version of the Holiday Helper™ technology will be launched Fri 15 January and will provide prices comparable by date, board basis and destination at a glance.

For more information please visit
Fusive Limited
Katy Higginson
+44 1282 693684