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Adventure Center: Study Shows Growth for Adventure Travel in 2010

Adventure Center finds that the adventure travel market is showing strong growth for 2010, according to the results of a recently released study.

Emeryville, CA, January 20, 2010 --( Like most other industries, the travel world did see lower numbers in the past year due to the recession. But, the recently commissioned study “A Passport to Adventure” by the Adventure Travel Companies of TUI Travel PLC charts tremendous growth for 2010 based on early bookings. Adventure Center, a U.S. based company of TUI Travel ®, concurs with these findings.

61% of those taking small group holidays plan to take another due to the experience of meeting like minded people, an increased acceptance and safety of solo travelers, and the rise of social tools to facilitate online networking before and after travel.

Ethical and environmental travel is expected to quadruple over the next 3 years as people are more concerned about climate change, and consumers no longer want to just “give” they want to “do” as well.

“Off the beaten track” holidays are expected to double in the next 3 years—as people seek to find authentic travel experiences and are more aware of certain destinations due to media and travel programming.

As the U.S. distributor for TUI Travel owned adventure companies, Adventure Center is positioned to be an invaluable resource for Americans looking for international, activity-oriented, small-group trips.

“Adventure Center has a distinct advantage,” says Adventure Center marketing manager Alan Abonyi. “We’ve been selling small group adventure travel for over 30 years in the U.S. The report’s findings show we’re on the right track. We will continue providing travelers with affordable, quality active travel experiences that go beyond mainstream tourism. More importantly, we can use this information to keep us out in front, by ensuring that we provide the types of experiences adventure travelers seek.”

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Adventure Center
Alan Abonyi

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