Boyd Lighting’s La Reina Pendant Wins Good Design 2009 Award

San Francisco, CA, January 21, 2010 --( It’s a hat-trick for the stunning LED La Reina Pendant. After winning the Best of NeoCon Silver award and the Hospitality Design award, La Reina wrapped up 2009 with the internationally-acclaimed GOOD DESIGN Award.

"The criteria for award selection follows the original, historic GOOD DESIGN program set forth in 1950, formulated by Saarinen and Eames, which is based on function and aesthetic, but with a contemporary emphasis for environmental concerns and Green Design," states Christian K. Narkiewicz-Laine, Museum President, The Chicago Athenaeum.

Founded in Chicago in 1950 by architects Eero Saarinen, Charles and Ray Eames, and Edgar Kaufmann, Jr., GOOD DE­SIGN bestows international recognition upon the world's most prominent designers and manufacturers for advancing new, visionary, and innovative product concepts, invention and originality, and for stretching the envelope beyond what is considered ordinary product and consumer design.

For 2009, The GOOD DESIGN Awards were judged in New York by an international jury of design professionals, architects, experts, and cultural leaders: Roger Duffy, Partner, Skidmore, Owings & Merrill, New York; George Beylerian, CEO & Founder, Material Connexion, New York; Yama Karim, Principal, Studio of Daniel Libeskind, New York; Juulia Kauste, Executive Director, Finnish Cultural Institute, New York; Joseph Mac Isaac, President, Knoll International, New York and Anke Strolmann, Anke Strohlmann Design, New York.

The La Reina Pendant is made from 94% post-recycled stainless steel that is electro-polished on the outside to give it a dazzling shine, while the interior is a powder coat white for added reflectance. Seeing through the cut-out pattern creates a moiré effect providing added visual interest. The La Reina comes in two sizes, Modesta (24”) and Magnifica (36”), both offering multiple hang heights. Boyd's proprietary LED light package provides high efficiency (42 lumens per watt), long-life (50,000 hours) and superb color temperature (3000K) while consuming only 7.9 watts of energy. LED dimming is now available.

Boyd Lighting
Lee Ann Salvatore
415.778.4300 x342