Latino Pop Superstar Pascal G. Signs Major Deal with Sunset

New York, NY, January 28, 2010 --( Sunset’s Pascal G. will record a full length CD with award winning producer (Jack White) as well as releasing a very special song for the UNICEF Organization.

Latino pop singer Pascal G. is the newest world music superstar to sign a recording deal, record a full length CD with the award winning producer Jack White (Barry Manilow, Laura Branigan, Al Martino, David Hasselhoff, Paul Anka, Pia Zadora, Jermaine Jackson, more) and that shows his philanthropic ways by giving away all proceeds for the download of his first single to the UNICEF Organization.

The pop star announced a deal that will cover his recordings, distribution, production, sponsorship, merchandising and the release of a five (5) songs EP with the proceeds of all sales for the UNICEF song going direct to the UNICEF Organizations..

The value of the multi album deal was not disclosed in the press release today; the label however, plans to release an EP so it can provide revenues from the sale of downloads, ringtones and streams, to UNICEF. Also included on the upcoming release is the hit song, “Tale Of Lola,” one version is in English, and there is another version in Spanish on the upcoming CD.

At such a young age, Pascal G. is already acting like a veteran with his craft, having released his debut music video of the song, ‘Tale Of Lola,” that debuted this week online with servicing to the companies that play music videos. His English-Spanish intersections have come about due in part to this deal with Sunset. He (Pascal G.) is one of the Latin world's most popular international music artists, releasing the initially at Universal Music International, and now with Sunset Record’s world music label, Tropical Records.

“Even though we are running this though the Tropical label at Sunset,” says Don Lichterman, the head of Sunset, I want the Interscope / Geffen distribution system to deal with that aspect of this project.” Tropical Records uses Island / Def Jam digital distribution for its artist’s releases. He also follows in the direct paths of other international superstars like Shakira, Madonna, Jay-Z and U2 by signing a wide-ranged deal versus the traditional types of deals at mainstream record labels.

In recent months, Sunset is expanding its company’s operations into booking its artists shows worldwide with travel excursions that take their artists and their fans around the world and to see and hear unique live events. The company is also expanding its merchandising effort, is creating a children’s division as well as strengthening its marketing efforts by building its artists' relationships with their fan bases.

Look for the new EP to be available for sale in early April this year.

About Sunset Records
Sunset is a privately owned Don Lichterman Company. Sunset is one of the leading independent record labels and entertainment companies in the world. The Sunset Group of Entertainment Companies, and its global operation, acquire, develop, and distribute major music recording artists, home visual entertainment products, online-digital entertainment technologies and music and filmed entertainment worldwide. Sunset's four major divisions are the Sunset Distributed Label Group, the Sunset Strategic Marketing and Licensing Division, the Radio Sunset Network and the Sunset Filmed Entertainment Division.

Sunset Records
Don Lichterman